2017
DOI: 10.1108/srj-02-2017-0032
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Assessing the effect of customer perceptions of corporate social responsibility on customer trust within a low cultural trust context

Abstract: Purpose Many research findings depicted corporate social responsibility (CSR) as a strategic tool for influencing customer behavior, especially customer trust. Nevertheless, rare is research that considered a business ecosystem infested by a low level of cultural trust, political and economic problems, perceived corruption and low level of CSR awareness and engagement as obstacles that may prevent companies from influencing their customers’ behavior. Therefore, this study aims to evaluate whether CSR activitie… Show more

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Cited by 24 publications
(17 citation statements)
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References 72 publications
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“…Because of growing interest in corporate social responsibility (CSR) from companies (Carrigan and Attalla, 2001;Dickson, 2001;Maignan, 2001;Bhattacharya and Sen, 2004;Vlachos et al, 2009) and the concurrent upsurge in the news regarding CSR in recent times (Lange and Washburn, 2012;Murphy and Schlegelmilch, 2013), awareness among consumers have led them to become more critical of what companies can offer in this respect. This leads to growing skepticism toward CSR initiatives that companies claim to be contributing to the society and increasing consciousness of the social consequences of consumers' buying decisions to engage in ethical purchase intention (EPI) (Bhattacharya and Sen, 2004;Auger and Devinney, 2007;Bernstein, 2009;Skarmeas and Leonidou, 2013;Skarmeas et al, 2014;Mombeuil and Fotiadis, 2017;Chernev and Blair, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Because of growing interest in corporate social responsibility (CSR) from companies (Carrigan and Attalla, 2001;Dickson, 2001;Maignan, 2001;Bhattacharya and Sen, 2004;Vlachos et al, 2009) and the concurrent upsurge in the news regarding CSR in recent times (Lange and Washburn, 2012;Murphy and Schlegelmilch, 2013), awareness among consumers have led them to become more critical of what companies can offer in this respect. This leads to growing skepticism toward CSR initiatives that companies claim to be contributing to the society and increasing consciousness of the social consequences of consumers' buying decisions to engage in ethical purchase intention (EPI) (Bhattacharya and Sen, 2004;Auger and Devinney, 2007;Bernstein, 2009;Skarmeas and Leonidou, 2013;Skarmeas et al, 2014;Mombeuil and Fotiadis, 2017;Chernev and Blair, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…At the initial stage, the marketing objectives are prepared by PT (Calkins, 2012). In addition to succeeding in jamu partnership, PT OAM must have a good understanding of customer needs, consumption behavior, patterns and preferences (Mombeuil & Fotiadis, 2017). In marketing activity PT OAM not only sell the product and partnership, but also create new innovation in product development (Arifin et al, 2019).…”
Section: Marketing Objectivementioning
confidence: 99%
“…However, there are very limited numbers of researches in the context of social commerce and DSR practices. According to Mombeuil & Fotiadis (2017), trust is fundamentally imperative in establishing a long-term relationship within any stakeholders. Esen (2012) cited in Mombeuil & Fotiadis (2017) stated that trust improves interactions between individuals and firms reducing uncertainty in negotiations and improving cooperation among partners.…”
Section: Customer Trustmentioning
confidence: 99%
“…According to Mombeuil & Fotiadis (2017), trust is fundamentally imperative in establishing a long-term relationship within any stakeholders. Esen (2012) cited in Mombeuil & Fotiadis (2017) stated that trust improves interactions between individuals and firms reducing uncertainty in negotiations and improving cooperation among partners. Choi, Eldomiaty & Kim (2007) also stated that consumer trust allows firms to take risks that are essential to new business innovations, productivity and successful relationship.…”
Section: Customer Trustmentioning
confidence: 99%