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Current technological developments have made entrepreneurs to facilitate an effort to be known by many people. In the current era of technology, the community is greatly helped by the existence of various kinds of applications that facilitate their business. The desire of the community in obtaining the order is a matter of great concern to a technology company. Various kinds of facilities provided by the company will support Service Quality. This study aims to test whether Service Quality affects customer loyalty directly and indirectly through Customer Satisfaction. In this study, we will survey application users Go-Food by using a structured questionnaire. The sample used as many as 119 Go-food application users participated in this study. In this study revealed that Service Quality has a direct effect on Customer Satisfaction, which then directly affects Loyalty. Go-Food customer loyalty does not guarantee that Go-Food management only increases the quality of service to customers. To achieve Go-Food customer loyalty, Go-Food must ensure satisfaction from its customers, because of the many factors that can affect the satisfaction of Go-Food customers, the management of Go-Food must improve the quality of its services with various promotions or socialization activities. The data analysis method used is Structural Equation Modeling (SEM) by using 119 respondents as the study sample in 2019.

Background – Awareness of a healthy lifestyle and thinking back to nature makes society in Indonesia choose jamu as their daily routine drink. Jamu itself is a term for natural traditional medicine from Indonesia. Unfortunately the types of jamu products are still very limited in variants, have a bitter taste and difficult to find in modern places such as cafes. Currently the Indonesian government provides support in health and fitness tourism business activities in the form of jamu cafes. In addition, the community's desire for entrepreneurship through SMEs is also very large. This is a potential opportunity for startup companies in the field of jamu partnerships (business opportunity). Besides that, risks in this startup business also need to be identified, analyzed and treatment. Method – Using the ISO 31000:2018 risk management approach. Result – This analysis help jamu startup companies (business opportunity) in making the right decisions to mitigate risks, so that the business can be sustainable. Keywords: Risk Management, Startups, Jamu Partnership, Business Opportunity, Indonesia.

Background - The people’s need is for healthy, fresh, safe, and very high-quality drinks. PT Limatra designs and manages the pineapple beverage product business with various variants. PT Limatra provides pineapple juice product that are packaged from pineapple essence close to 100% without the addition of preservatives. With 100% pineapple juice content, of course, it has a high vitamin C content as well. With Ultra High Temperature (UHT) technology in the service industry and the use of aseptic paper packs, it can produce good quality fruit juice products, maintain fruit freshness, and have relatively long product durability. By looking at consumer needs, PT Limatra provides solution, namely : (1) providing pineapple juice products with variants of flavors (a mixture of apple, mango, and orange); (2) providing pineapple juice products using aseptic paper pack packaging technology; (3) use UHT technology to maintain product freshness and durability; (4) product that provide 100% pure fruit juice with no added formula. To run a business, really requires sales planning. This journal will direct sales planning regarding target consumers, terget markets, and about sales targets that will ensure this business is sustainable. Method – Using STP and 7P’S marketing mix. Result – The results of this analysis can help business marketing strategies in the packaged fruit juice beverage industry. Keywords: Marketing planning, Innovation, Pineapple drink.