2021
DOI: 10.52403/ijrr.20210967
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Marketing Planning “Pineapple Drink” Innovation of Subang Honey Pineapple Processed Drink

Abstract: Background - The people’s need is for healthy, fresh, safe, and very high-quality drinks. PT Limatra designs and manages the pineapple beverage product business with various variants. PT Limatra provides pineapple juice product that are packaged from pineapple essence close to 100% without the addition of preservatives. With 100% pineapple juice content, of course, it has a high vitamin C content as well. With Ultra High Temperature (UHT) technology in the service industry and the use of aseptic paper packs, i… Show more

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Cited by 3 publications
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“…Permintaan penjualan akan meningkat apabila konsumen puas terhadap produk. Konsumen yang puas akan mengajak orang lain untuk mengkonsumsi produk tersebut (Arini et al 2021). Apabila usaha telah berjalan, target pasar diharapkan dapat menembus lingkup pasar modern.…”
Section: Kegiatan Sosialisasiunclassified
“…Permintaan penjualan akan meningkat apabila konsumen puas terhadap produk. Konsumen yang puas akan mengajak orang lain untuk mengkonsumsi produk tersebut (Arini et al 2021). Apabila usaha telah berjalan, target pasar diharapkan dapat menembus lingkup pasar modern.…”
Section: Kegiatan Sosialisasiunclassified
“…Permintaan penjualan akan meningkat apabila konsumen puas terhadap produk. Konsumen yang puas akan mengajak orang lain untuk mengkonsumsi produk tersebut (Arini et al 2021). Apabila usaha telah berjalan, target pasar diharapkan dapat menembus lingkup pasar modern.…”
Section: Kegiatan Sosialisasiunclassified