Assessment in Choosing Higher Education: A Case of Indonesia

Abstract

The decision of students to continue their studies is a decision after making considerations that are adjusted to the circumstances of a number of college choices. The purpose of this study is to examine the decisions of students to choose universities in Indonesia. The research method used is to compare the results of research and journals that examine students’ decision to choose a college. Then, examine the theories of consumer behavior so that it can be concluded what is considered by students. The results of previous studies show many influencing factors such as education costs, WOM, university reputation, location, lecture facilities, program accreditation and others. These results can be a reference and consideration for universities in Indonesia in attracting prospective students to choose certain universities and referring to others.

reasons why prospective students choose a university, the cost of education or the quality of lecturers?

“…The cost of education is the total cost incurred by the parents of students or students from the beginning to the end of education. This fee includes registration fees and credits each semester, building donation fees, student welfare, facilities each semester and tuition fees, which are used to support lectures (Harahap & Amanah, 2019). Several other studies have addressed the issue of student choice criteria and have identified several determinants.…”

“…Student behavior in choosing tertiary institutions is very close to achieving satisfaction according to their needs and desires. These factors include university needs, seeking university information, evaluating selected universities, selecting universities and selecting university behavior (Harahap & Amanah, 2019).…”

“…Higher education is the last level of education to prepare students to become communities with academic and professional abilities capable of applying, developing and creating science, technology and art. The university is a means of organizing and developing education that can improve the quality of life of the community, nation and state (Harahap & Amanah, 2019).…”

“…Conditions that are not in accordance with student expectations will raise doubts to choose and decide not to continue the study as expected. Making choices has many dimensions and impacts, selection is part of the effort and part of the decision-making process (Harahap & Amanah, 2019). Many factors influence prospective students to choose universities in Indonesia.…”

Kualitas Dosen Sebagai Faktor Penentu Mahasiswa Memilih Universitas

“…Kondisi yang tidak sesuai dengan harapan siswa akan menimbulkan keraguan untuk memilih dan oleh karena itu memutuskan untuk tidak melanjutkan studi di tempat yang diharapkan. Membuat pilihan memiliki banyak dimensi dan dampak, memilih adalah bagian dari upaya dan bagian dari proses pengambilan keputusan (Harahap & Amanah, 2019).…”