Purpose This paper aims to investigate the relationship between expectations of umrah visit, the two dimensions of motivation for umrah visit and attitude toward umrah visit using the expectation, motivation and attitude (EMA) model. The study aims to expand the domain of religious tourism and destination marketing by including the moderating role of gender and religiosity on the EMA model to investigate the pre-visit stage of Indonesian Muslim pilgrims. Design/methodology/approach An online survey for 299 potential Muslim pilgrims was conducted to test nine hypotheses. A multi-group moderation test with chi-square differences was conducted to test the moderation effect of gender and religiosity on the model. The construct of motivation begins with an open question. Findings The paper provides empirical insights on how the interrelationship between EMA. The results indicate that umrah visit expectations and umrah visit motivations have a significant positive relationship with the attitude toward umrah visit. Moreover, this study concludes that gender significantly moderates the relationship between umrah visit expectations and attitude toward umrah visit. Religiosity significantly moderates the relationship between umrah visit expectations and umrah visit motivations. Research limitations/implications The authors discovered three limitations. First, the construction of the research model only added two moderation variables in the EMA model. Second, many Muslim pilgrims have other situations that influence their decision to perform umrah. Third, although this study gathers Muslim pilgrims from all regions in Indonesia, fairly small sample size can influence the generalization of findings. Practical implications Managers should be focusing more on accommodating the religious needs of Muslim pilgrims. Although there was no gender difference in the relationship between expectations and motivations, managers still must be careful in creating and carrying out umrah programs and activities. To capture the market for male Muslims, priority should be given to promoting aspects of the culture and history of Islam when performing an umrah. Considering the important role of religiosity for market segmentation and to capture the market of Muslim pilgrims with low religiosity is by focusing more on the aspects of religious and spiritual motivation when performing umrah. Social implications By increasing umrah’s visit, umrah is now more in demand by the Muslim community because it is not only an alternate pilgrimage but also to improve the spiritual and religious individual and family. This is coupled with the increasing number of umrah travel agents and people’s lifestyles that make umrah a holiday choice with colleagues and family. With these advantages, prospective Indonesian Muslim pilgrims must be more selective and look for a broad range of information about umrah departures because many umrah travel agents do not yet have a permit and offer a cheap umrah departure. Also, prospective Muslim pilgrims must prepare themselves better by studying the terms and pillars of Umrah. Originality/value This paper contributes to the literature on tourism marketing and religious tourism research by comparing gender and religiosity on EMA model.

Influencer Marketing is seen as one of the best strategies to bring in potential customers when using social media marketing by leveraging the masses of Influencers. The purpose of this study is to analyze the phenomenon of influencer marketing, business models and decision making in the use of influencers in marketing activities for creative agency business people. In this study, we will analyze the social relationships of individuals or groups because influencer marketing can be an appropriate reference group. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review, while primary data uses direct surveys with 200 respondent to social media active users. From the results of this study, it can be concluded that influencers have a significant role in the business processes of creative agencies. Where influencers who have quite significant followers and the variety of content they create make it attractive to consumers.Keywords : Influencer Marketing, Electronic Word of Mouth,  Social Media Marketing.  ABSTRAKPemasaran Influencer dipandang sebagai salah satu strategi terbaik untuk mendatangkan pelanggan potensial saat menggunakan pemasaran media sosial dengan memanfaatkan massa Influencer. Tujuan dari penelitian ini adalah untuk menganalisis fenomena influencer marketing, model bisnis dan pengambilan keputusan dalam penggunaan influencer dalam kegiatan pemasaran bagi para pelaku bisnis creative agency. Dalam penelitian ini, kami akan menganalisis hubungan sosial individu atau kelompok karena influencer marketing dapat menjadi kelompok referensi yang tepat. Penelitian ini menggunakan data sekunder yang terdapat dalam buku, white paper, jurnal, artikel yang menjadi dasar dari literature review, sedangkan data primer menggunakan survey langsung dengan 200 responden pengguna aktif media sosial. Dari hasil penelitian ini dapat disimpulkan bahwa influencer memiliki peran yang signifikan dalam proses bisnis agensi kreatif. Dimana influencer yang memiliki followers cukup signifikan dan variasi konten yang mereka buat membuatnya menarik bagi konsumen.Kata kunci : Influencer Marketing, Electronic Word of Mouth, Social Media Marketing.

In building a successful Islamic Microfinance Institutions  (IMFIs) performance, many factors must be considered based on a multi-element point of view. This study aims to build key factors affecting IMFIs  performance using multi-perspective and multi-criteria methods. This study uses an analytic network process (ANP) to calculate the degree of influence given by the IMFIs performance criteria and factors. Primary and secondary data collection techniques are used to collect required data for this research. The primary data are collected through questionnaires and interviews. A purposive sampling technique to collect primary data is used to the 26 local BPRS, 11 BMT including on the islands of Java, Sumatra and Sulawesi as a three biggest island of Indonesia. The results of the study find, internal and external management aspects are  two main problems affecting IMFIs and five main solutions to increase their financing are  regulatory, management, institutions, competencies, and partnerships.

PKM is aimed at cassava farmers and the village community of Rende. The role of farmers and businesses processed foodis very much needed considering the economic condition has decreased since the Covid-19, meanwhile government changed the direction of development by prioritizing economic. Farmers complain that it is difficult to sell until difficult to improve their welfare. The purpose of PKM so that the harvest can be sold in product, in the form of mocaf flour with the intention that it is not difficult to sell and the price is higher. The target audience is those who need and are willing to be fostered in the business, goal ultimateis the establishment of sustainable business. The method of activity is tutorials and training. Based on the results of PKM assistance, there are 7 participants who are serious about doing business through partnerships and marketed, so that the harvest is utilized and sold because Mocaf can last 1 year. The price of cassava hasn’t increased because it’s still from their own plantations and the amount of production is limited. Marketing has been done online, but has not been able to meet demand due to production constraints PKM ini ditujukan pada petani singkong dan masyarakat desa RendeBandung Barat. Peran petani dan pelaku usaha makanan olahan sangat dibutuhkan mengingat kondisi perekonomian desa Rende – mengalami penurunan semenjak mewabahnya Covid-19, sementara itu pemerintah daerah mengubah arah pembangunan dengan memprioritaskan recovery perekonomian. Petani mengeluhkan sulitnya menjual hasil panen, tengkulak hanya membeli sebagian dengan harga rendah sehingga sisa panen tidak termanfaatkan, kemudian dibuat gaplek sebagai pakan ternak berharga murah. Akibatnya petani sulit meningkatkan kesejahteraannya. Tujuan PKM ini agar hasil panen dapat dijual dalam bentuk olahan, berupa tepung mocaf dengan maksud agar tidak sulit dijual dan harganya lebih tinggi. Khalayak sasaran adalah yang membutuhkan dan bersedia dibina dalam bisnis mocaf, tujuan akhirnya adalah terbentuknya usaha mocaf bekesinambungan. Metode kegiatannya tutorial dan pelatihan, tutorial pemasaran dan menyisipkan kewirausahaan islami. Berdasarkan hasil pendampingan PKM menunjukkan bahwa terdapat 7 peserta yang serius melakukan bisnis melalui kemitraan dan dipasarkan secara online, sehingga hasil panen termanfaatkan dan terjual karena mocaf dapat bertahan 1 tahun. Harga singkong belum meningkat karena masih dari kebun milik sendiri dan jumlah produksi terbatas. Pemasaran sudah dilakukan secara online, namun belum mampu memenuhi permintaan karena terkendala produksi

The development of digital technology has disrupted a variety of human activities, not only as a driving force for the economy but also in the fields of science and technology and higher education. The industrial revolution 4.0 era has influenced higher education policy, teaching, and development of management science in universities. This article focuses to discuss the role of higher education policy and the development of management science in the era of industrial revolution 4.0. Based on theoretical studies and relevant literature reviews, the author argued that the challenges of the industrial revolution 4.0 must be responded quickly and appropriately by all stakeholders to be able to anticipate changes in the world and increase the competitiveness of the Indonesian college student in the midst of global competition. The management science curriculum development must emphasize the fields of Science, Technology, Engineering, and Mathematics. Management science should refer to learning based on information and communication technology, the internet of things, big data, and computerization. Furthermore, management science is expected to create higher thinking order skills (HOTS) for higher education students. Finally, management science is also expected to provide teaching and have noble values, spiritual values, wisdom, and the element of human touch.