Influencer Marketing is seen as one of the best strategies to bring in potential customers when using social media marketing by leveraging the masses of Influencers. The purpose of this study is to analyze the phenomenon of influencer marketing, business models and decision making in the use of influencers in marketing activities for creative agency business people. In this study, we will analyze the social relationships of individuals or groups because influencer marketing can be an appropriate reference group. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review, while primary data uses direct surveys with 200 respondent to social media active users. From the results of this study, it can be concluded that influencers have a significant role in the business processes of creative agencies. Where influencers who have quite significant followers and the variety of content they create make it attractive to consumers.Keywords : Influencer Marketing, Electronic Word of Mouth,  Social Media Marketing.  ABSTRAKPemasaran Influencer dipandang sebagai salah satu strategi terbaik untuk mendatangkan pelanggan potensial saat menggunakan pemasaran media sosial dengan memanfaatkan massa Influencer. Tujuan dari penelitian ini adalah untuk menganalisis fenomena influencer marketing, model bisnis dan pengambilan keputusan dalam penggunaan influencer dalam kegiatan pemasaran bagi para pelaku bisnis creative agency. Dalam penelitian ini, kami akan menganalisis hubungan sosial individu atau kelompok karena influencer marketing dapat menjadi kelompok referensi yang tepat. Penelitian ini menggunakan data sekunder yang terdapat dalam buku, white paper, jurnal, artikel yang menjadi dasar dari literature review, sedangkan data primer menggunakan survey langsung dengan 200 responden pengguna aktif media sosial. Dari hasil penelitian ini dapat disimpulkan bahwa influencer memiliki peran yang signifikan dalam proses bisnis agensi kreatif. Dimana influencer yang memiliki followers cukup signifikan dan variasi konten yang mereka buat membuatnya menarik bagi konsumen.Kata kunci : Influencer Marketing, Electronic Word of Mouth, Social Media Marketing.

PKM is aimed at cassava farmers and the village community of Rende. The role of farmers and businesses processed foodis very much needed considering the economic condition has decreased since the Covid-19, meanwhile government changed the direction of development by prioritizing economic. Farmers complain that it is difficult to sell until difficult to improve their welfare. The purpose of PKM so that the harvest can be sold in product, in the form of mocaf flour with the intention that it is not difficult to sell and the price is higher. The target audience is those who need and are willing to be fostered in the business, goal ultimateis the establishment of sustainable business. The method of activity is tutorials and training. Based on the results of PKM assistance, there are 7 participants who are serious about doing business through partnerships and marketed, so that the harvest is utilized and sold because Mocaf can last 1 year. The price of cassava hasn’t increased because it’s still from their own plantations and the amount of production is limited. Marketing has been done online, but has not been able to meet demand due to production constraints PKM ini ditujukan pada petani singkong dan masyarakat desa RendeBandung Barat. Peran petani dan pelaku usaha makanan olahan sangat dibutuhkan mengingat kondisi perekonomian desa Rende – mengalami penurunan semenjak mewabahnya Covid-19, sementara itu pemerintah daerah mengubah arah pembangunan dengan memprioritaskan recovery perekonomian. Petani mengeluhkan sulitnya menjual hasil panen, tengkulak hanya membeli sebagian dengan harga rendah sehingga sisa panen tidak termanfaatkan, kemudian dibuat gaplek sebagai pakan ternak berharga murah. Akibatnya petani sulit meningkatkan kesejahteraannya. Tujuan PKM ini agar hasil panen dapat dijual dalam bentuk olahan, berupa tepung mocaf dengan maksud agar tidak sulit dijual dan harganya lebih tinggi. Khalayak sasaran adalah yang membutuhkan dan bersedia dibina dalam bisnis mocaf, tujuan akhirnya adalah terbentuknya usaha mocaf bekesinambungan. Metode kegiatannya tutorial dan pelatihan, tutorial pemasaran dan menyisipkan kewirausahaan islami. Berdasarkan hasil pendampingan PKM menunjukkan bahwa terdapat 7 peserta yang serius melakukan bisnis melalui kemitraan dan dipasarkan secara online, sehingga hasil panen termanfaatkan dan terjual karena mocaf dapat bertahan 1 tahun. Harga singkong belum meningkat karena masih dari kebun milik sendiri dan jumlah produksi terbatas. Pemasaran sudah dilakukan secara online, namun belum mampu memenuhi permintaan karena terkendala produksi

Digital technology has become part of marketing activities for a marketer, every marketer is currently required to be able to implement digital marketing activities. On the other hand, the use of digital technology raises issues that are hotly discussed, especially ethical issues.This research was conducted with a qualitative descriptive approach by looking at the theories of marketing and digital ethics. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review. The results show that digital skills and expertise alone are not enough for a marketer. To become a reliable marketer in the digital world, it is very necessary to know and apply digital ethics.

The quality of service provided by each Bank becomes a differentiator and becomes a consideration for customers to be loyal to the Bank. With increasing competition in the service and manufacturing sectors, the strategic focus has shifted to determining retention strategies for customers. The speed of handling complaints is measured by SLA (Services Level Agreement), where each bank is required to settle customer complaints a maximum of 20 working days. For this reason, the company has a great responsibility to be able to handle customer complaints following the established SLA (Services Level Agreement). Risk of reputation and even financial risk can arise if customer complaints are not handled quickly and accurately. The research method uses PDCA (plan, do check, action) to know how the business process can be a continuous improvement. This research will show what the effect of complaint handling is too late with the root causes method. To give feedback from the problem this research uses decision-making tools as Analytic Hierarchy Process.

Abstract. This study aims to determine the application of Social Media Promotion and Store Atmosphere, to determine Purchase Decisions on Carita Kopi consumers and how much influence Social Media Promotion and Store Atmosphere have on Purchase Decisions. This research is a type of descriptive and verification research using quantitative research methods. The data collection technique used in this research is by distributing questionnaires. The sampling technique in this study is using a non-probability sampling technique with a purposive sampling approach. The population in this study is someone who has bought products from Carita Kopi and has followed the Carita Kopi Instagram account with a sample of 100 respondents. Analysis of the data used in this study using analysis, t statistical test and F statistical test. The results of this test show that the Social Media Promotion variable partially has a significant effect on Purchase Decisions, the Store Atmosphere partially has a significant effect on Purchase Decisions, and Social Media Promotion and Store Atmosphere simultaneously have a significant effect on Consumer Purchase Decisions from Carita Kopi. (max. 250 words). Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan Promosi Media Sosial dan Store Atmosphere, untuk mengetahui Keputusan Pembelian pada konsumen Carita Kopi serta seberapa besar pengaruh Promosi Media Sosial dan Store Atmosphereterhadap Keputusan Pembelian. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu dengan menyebar koesioner. Teknik sampling dalam penelitian ini yaitu menggunakan teknik non probability sampling dengan pendekatan purposive sampling. Populasi dalam penelitian ini merupakan seseorang yang pernah membeli produk dari Carita Kopi dan telah mengikuti akun instagram Carita Kopi dengan sampel 100 responden. Analisis data yang di gunakan dalam penelitian ini yaitu menggunakan analisis , uji statistik t dan uji statistik F. Hasil pengujian ini menunjukan bahwa variabel Promosi Media Sosial secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, Store Atmosphere secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, dan Promosi Media Sosial dan Store Atmosphere secara simultan berpengaruh signifikan terhadap Keputusan Pembelian konsumen dari Carita Kopi.