“…Hence, investors in the horizontal transshipment technologies require prior knowledge of the freight transport demand (Feo et al 2011), thereby allowing the investors to address high demand market segments with combined transport mode. Because there are several types of players in transport chains, each with their own set of objectives and means (Crainic and Laporte 1997), the demand estimation approaches in the transportation market should address, along with the specifics of the transport modes, the characteristics of the decision makers (Tsamboulas et al 2007). However, there are a few papers that specifically address the heterogeneity of the demand side (decision makers) in choice of transportation mode (see, for example, Danielis et al 2005;Tsamboulas et al 2007;Eng-Larsson and Kohn 2012).…”