Assessment of Customer Satisfaction at Farm Gate Markets

Rosa, Franco; Nassivera, Federico

doi:10.1080/08974438.2013.726193

Cited by 6 publications

(4 citation statements)

References 43 publications

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“…Such research embraces topics such as: research and development (Bougheas, 2004), networks and the supply chain (Drivas and Giannakas, 2006), innovative behavior (Avermaete et al, 2003;Rama and Von Tunzelmann, 2008), product and process innovation (Avermaete et al, 2004), service quality (Rosa and Nassivera, 2013) and technology (Bigliardi and Dormio, 2009). Type of innovation in the food sector, in particular in minimally processed productions, has been investigated in this work with a particular focus on the relationships between types of innovation and consumer sensitivity via SEM.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

“…In the international literature is possible to find a large body of research regarding consumers' WTP for environmental friendliness and/or quality/safety in food production (Govindasamy and Italia, 1999;Ballestrazzi et al, 2011;Rosa and Nassivera, 2013). Price premiums, the excess prices paid over and above the "fair" price that is justified by the "true" value of the product may be indicators of consumers' demand for that product.…”

Section: Wtp For Minimally Processed Foodmentioning

confidence: 99%

“…For this reason, an increasing interest in production and consumption of eco-sustainable food depicts new market aspects. The demand for these eco-sustainable food products and related services is continually growing (Ballestrazzi et al, 2011;Rosa and Nassivera, 2013). In relation to these changes that affect modern society, it is evident that, for example, if is possible to communicate that a producer is also "environmentally sustainable," the final consumer may be more sensitive to this product attribute.…”

Section: Introductionmentioning

confidence: 99%

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Consumer perceptions and motivations in choice of minimally processed vegetables

Nassivera

Sillani

2015

British Food Journal

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Purpose -The purpose of this paper is to examine the usefulness of integrating measures of motivations in predicting purchase intentions of fresh cut products. In order to gain this purpose the authors developed a field study that involved about 425 consumers of fresh cut vegetables products. Design/methodology/approach -Questionnaire data were gathered in Italy on a Likert scale. Questions focussed on intentions to purchase fresh cut lamb's lettuce from environmental sustainable farms, simulating a fresh cut product with an Eco-label. Data were analyzed using structural equation modeling (SEM). The SEM technique is used to develop propositions representing a theoretical approach in the context of the process for purchasing fresh cut products. With regard to distinguishing between the motives, the authors referred to the approach that sets out two different types of motive: health and green. Findings -The resulting managerial implications make it possible to assess how much the different types of motive influence the attitude and affect the choices and the behavior of the consumers. Originality/value -This implies important managerial implications for new marketing strategies for minimally processed food products, with the opportunity to take advantage of the potential adoption of an Eco-label.

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Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

Section: Wtp For Minimally Processed Foodmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Consumer perceptions and motivations in choice of minimally processed vegetables

Nassivera

Sillani

2015

British Food Journal

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“…Penelitian sebelumnya (Rosa & Nassivera, 2013) mengungkapkan kepuasan konsumen tercapai bila pelayanan yang baik sesuai dengan ekspektasi konsumen. Dengan kata lain semakin baik kualitas pelayanan produk barang atau jasa maka semakin tinggi juga kepuasan pelanggan.…”

Section: Pendahuluanunclassified

Perspektif Pengalaman Konsumen Terhadap Kesuksesan Event Lari Borobudur Marathon 2019

Larassary

2020

JUARA

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Meningkatnya animo masyarakat dalam berpartisipasi event lari di Indonesia menunjukan nilai positif dalam bidang manajemen pemasaran olahraga. Tetapi peningkatan partisipan tersebut tidak dibarengi dengan kualitas event yang baik. Tujuan penelitian ini adalah mengonfirmasikan faktor–faktor yang mempengaruhi kesuksesan event Borobudur Marathon 2019. Penelitian kuantitatif analisis faktor konfirmatori melibatkan 60 responden berdasarkan teknik probability sampling, pengambilan data dengan menyebarkan kuesioner online. Variabel yang diteliti ialah pengalaman konsumen, kepuasan konsumen dan interaksi sosial. Untuk menguji validitas angket dan realibitas indikator angket digunakan SPSS 24 dan SPSS Amos untuk melihat model fit (Chi-square= 106,198, x2=0,27, GFI= 0,793, CMIN/DF= 2,82, CFI= 0,862, TLI= 0,821) berdasarkan Structural Equation Model (SEM). Hasil penelitian menunjukkan faktor pengalaman konsumen sebesar 70,957% yang dominan mempengaruhi kesusesan event Borobudur Marathon 2019. Faktor kepuasan konsumen memiliki pengaruh sebesar 17,93% dan interaksi sosial memliliki pengaruh sebesar 11,1%. Kesimpulan semua variabel saling berhubungan dan faktor pengalaman konsumen paling dominan dalam mempengaruhi kesuksesan event Borobudur Marathon 2019. Disarakan agar setiap event membuat strategi yang menjual nilai yang khas dari event tersebut, sehingga berdampak positif terhadap kesuksesan event tersebut dan perbaikan manajerial sport event organize dalam mempromosikan potensi olahraga pariwisata.

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Customer satisfaction in short food supply chains: A multiple criteria decision analysis approach

Tiganis

Grigoroudis²,

Chrysochou³

2023

Food Quality and Preference

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Assessment of Customer Satisfaction at Farm Gate Markets

Cited by 6 publications

References 43 publications

Consumer perceptions and motivations in choice of minimally processed vegetables

Consumer perceptions and motivations in choice of minimally processed vegetables

Perspektif Pengalaman Konsumen Terhadap Kesuksesan Event Lari Borobudur Marathon 2019

Customer satisfaction in short food supply chains: A multiple criteria decision analysis approach

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