Assessment of producer’s perspective on the production of environmentally friendly fashion products: a case study in Indonesian natural dyes batik craftsmen

Abstract

Batik is well known as an intangible cultural heritage. In Indonesia, batik is produced in several areas, with its own characteristics. The batik production process goes through several stages, in which overall processes require the aid of chemicals. Conventionally, the batik production process results in environmental pollution due to direct waste disposal without any significant processing. Along with the increase in public awareness of environmental protection, the batik dyeing process currently backs to natural dyes. The study was conducted to examine the production intention of natural dyes batik. A total of 209 producers of natural dyed batik became respondents in this study. Data collection was carried out directly through filling out paper-based questionnaires as well as using online forms. The findings of this study revealed that producers’ attitude and satisfaction gave significant positive influences on the production intention of natural dyes batik products. Moreover, the findings exhibited the significant effects of social value, quality value, and green value on the attitude and satisfaction of the producer. Attitude was also determined by economic value, but satisfaction was insignificantly affected by economic value. Production intention was strongly predicted by satisfaction and also determined by attitude. The results of this study support in enhancing the concept of natural dyes batik production, which also provide an important role toward sustainable production.

AN ECO-FRIENDLY DYE FOR BATIK CLOTHES: A NATURAL DYE SOLUTION MADE OF MANGO SEEDS EXTRACT (Mangifera indica L.)

“…According to Pedro, et al, replacing chemicals with natural materials is not only healthy and safe but also in practice there lie the socalled aspects of empowerment and passing on skills to the next generation [9]. This goes hand in hand with public demand for the textile industry to utilize natural dyes that are more functionally advanced, without harmful effects on the environment and aquatic ecosystems [10]. In particular, the attitude and satisfaction factors of producers have a significantly positive effect on the intention to produce naturally dyed batik products.…”