Despite being adopted worldwide, environmental impact assessment (EIA) is under pressure in many countries, while perceived (rightly or wrongly) as an ineffective and inefficient process. Strategic environmental assessment (SEA) is thought to help address some of EIA's shortcomings, but it is absent in many jurisdictions and sectors. In this paper, we argue that multi-project EIA can, in some contexts, simultaneously deliver greater effectiveness and process streamlining. To illustrate our claim, we present a case study from offshore petroleum production in Brazil, where the development of the pre-salt giant reserves is being licensed through a multi-project EIA approach, in a non-SEA planning environment. The analysis provides interesting insights on the strengths and challenges of that strategy, focusing on five aspects of practice: cumulative impacts, efficiency, approach to authorizations, follow-up and political issues. Proper scoping was found to be essential to consistent EIA processes and shorter review times. Finally, we suggest that multi-project EIA approach should be revisited by practitioners and regulators to identify opportunities for deployment, especially in jurisdictions where strategic assessments are not in place.