This work mainly aims to identify and understand the factors influencing the switching of transportation modes among higher-education students in Joinville, Brazil when traveling to universities. Furthermore, this study evaluates the possibility of switching from individual vehicles to other modes of transport (i.e., bus, bicycle, and walking) by employing a multinomial logit model. The results indicate that students would be interested in switching from individual motor vehicles to other options. The scenarios for switching to buses presented the highest switching probability. The bus cost was the most important factor for switching. Meanwhile, the parking space reduction does not affect the student's choice, indicating that restricting available spaces should not be an isolated measure for decreasing the car mode attractiveness. Finally, the transport mode switch would occur only if alternative modes to the car or their infrastructure are improved; otherwise, students maintain their usual choices.