Since the passage of the 1964 US Civil Rights Act, insensitive cultural imagery has received ever-increasing scrutiny and opposition, thus many US universities have reconsidered their usage of culturally insensitive athletic mascots (CIAM). A primary goal of this article was to present information on the adoption, evolution, opposition, and, in most cases, transition away from CIAM. Regarding the historic usage and evolution of specific CIAM's, this article will provide a detailed examination of Chief Illiniwek