Attractiveness Modeling of Retail on Emotional Fatigue of Consumers

Galkin, Andrii; Popova, Yuliia; Bodnaruk, Oksana; Zaika, Yuliia; Chuprina, Elena; Denys, Shapovalenko; Oleg, Kolonataievskyi

doi:10.2478/jeb-2019-0017

Cited by 12 publications

(6 citation statements)

References 29 publications

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“…The emotional freedom technique is a healing technique that combines the power of psychological energy with prayer (Bach et al, 2019;Patterson, 2016). The method uses the primary energy system of the body in eliminating physical and emotional problems (anxiety, anger, panic disorder, addiction to cigarettes and drugs, stress, depression, trauma, fear, and phobia) (Andrii et al, 2019;Bougea et al, 2013;Dewi et al, 2020). The emotional Freedom Technique can also help relieve headaches, insomnia, allergies, cancer (Dewi et al, 2020).…”

Section: Resultsmentioning

confidence: 99%

Emotional Freedom Technique (EFT) Therapy on Chronic Kidney Disease (CKD) Patients to Reduce Fatigue

Wati¹,

Dewi²,

Meilena³

et al. 2021

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Introduction: Fatigue is one of the most common symptoms felt by patients who experience Chronic Kidney Disease, the level of fatigue experienced from low to severe. Some management to deal with fatigue has been done a lot, but the results have not been maximized. Emotional Freedom Technique (EFT) is a psychological therapy that can treat many diseases, both physical illness and psychological illness. Aims: This study aims to determine the effect of EFT therapy on fatigue in CKD patients.Methods: This type of research is a quasi-experimental design with a control group pre-post-test Sample divided into 2 groups, consisted of 19 people, selected through purposive sampling.Results: The results showed that the p-value in the treatment group = 0,000 means that there is an effect of therapy EFT on health in CKD patients, whereas, in the control group, there is no difference with the p-value = 1,000. Discussion: The change in CKD patients' fatigue level after EFT therapy is due to a combination of techniques that support the effectiveness of EFT therapy.Conclusion: With this study, it is expected that hospitals can carry out EFT therapy to reduce fatigue in CKD patients to help cure patients.

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Section: Resultsmentioning

confidence: 99%

Emotional Freedom Technique (EFT) Therapy on Chronic Kidney Disease (CKD) Patients to Reduce Fatigue

Wati¹,

Dewi²,

Meilena³

et al. 2021

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“…GSR and ECG were used to measure consumers' emotional valence and arousal to stimuli. For example, store atmosphere, consumer's status, and waiting in the cashier lines influence the emotional fatigue [80], ads with sad messages were more effective [77], each ad generates a different emotional status [20]. IAT to measure the consumers' attitudes (e.g., like, dislike).…”

Section: Discussionmentioning

confidence: 99%

“…Both can measure the autonomic nervous system and evaluate the internal emotional status of consumers [20]. For example, Andrii, et al [80] found that the atmosphere in the store and the consumers' state influence emotional fatigue. Similarly, Halkin [81] found that waiting in the cashier line indicates an increase in the consumer's fatigue index in the shops and decreases on the road back to home.…”

Section: Neuromarketing Tools Used In Studying Consumers' Behavior To...mentioning

confidence: 99%

Biomedical Technology in Studying Consumers’ Subconscious Behavior

et al. 2022

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Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers' behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in this article to select relevant articles for this study. We extracted and analyzed fifty-six articles from the Web of Science (WoS) database to answer the research questions. We found eight common methods, as follow: (i) neuroimaging tools such as fMRI, fNIRS, and EEG used to study the neural responses of emotional and cognitive processes, (ii) physiological tools such as ET, EMG, GSR, ECG, and IAT to study eye movements, fixation, pupil dilation, consumers’ attitudes, visual attention, heart rate, zygomatic and corrugator facial muscles toward environment stimuli such as machines. We hope this article provides valuable insights into neuroimaging and physiological technology guiding new practitioners and researchers to choose the appropriate tool to conduct the experiment and get high-quality and reliable results.

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“…Limit of the Study Andrii, et al (Andrii et al, 2019) Attractiveness modeling of retail on emotional fatigue of consumers…”

Section: Finding Summarymentioning

confidence: 99%

Neuromarketing research in the last five years: a bibliometric analysis

Alsharif

Salleh

Baharun

et al. 2021

Cogent Business & Management

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Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers' behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools employed in the empirical research in the last five years. In this article, we have followed the Preferred Reporting Items for Systematic Review and Meta-analyses (PRISMA) framework and a bibliometric analysis to select empirical and review papers that used NM tools in the last five years. We have extracted and analysed twenty-four documents from the Scopus database to answer our study questions. We found that electroencephalography (EEG) is the most popular neuroimaging tool in neuromarketing research, wherein has been used almost thirteen times. Followed by eyetracking (ET) and galvanic skin response (GSR) as the most physiological tools, wherein have been applied almost four times for each tool. We hope that this study provides valuable insights into the common NM tools used in marketing research.

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Attractiveness Modeling of Retail on Emotional Fatigue of Consumers

Cited by 12 publications

References 29 publications

Emotional Freedom Technique (EFT) Therapy on Chronic Kidney Disease (CKD) Patients to Reduce Fatigue

Emotional Freedom Technique (EFT) Therapy on Chronic Kidney Disease (CKD) Patients to Reduce Fatigue

Biomedical Technology in Studying Consumers’ Subconscious Behavior

Neuromarketing research in the last five years: a bibliometric analysis

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