Audience Behavior in the Multi-Screen “Video-Verse”

Phalen, Patricia F.; Ducey, Richard V.

doi:10.1080/14241277.2012.657811

Cited by 39 publications

(31 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The analysis of log data generated by these digital devices allows researchers to measure audience activities beyond only the TV medium, broadening measurements to include the multi-screen experience and various other media systems [8,9]. Among these devices, the people meter has been regarded as the de facto standard tool for measuring TV ratings [5].…”

Section: Related Workmentioning

confidence: 99%

Design of a Smart TV Logging System Using Beacons and Smartphones

Seo

Kim

Suh

et al. 2015

Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems

View full text Add to dashboard Cite

In this paper, a smart TV logging system comprising a beacon system and smartphones is proposed. To investigate the feasibility of our strategy, we designed and implemented a prototype system and conducted a trial study. The study results show that the prototype can unobtrusively capture viewers' various events embedded in TV viewing behavior. The results of the study also suggest that the proposed method allows more robust and accurate data to be collected than do the TV viewing behavior analysis approaches used in existing qualitative research studies, such as surveys and interviews.

show abstract

Section: Related Workmentioning

confidence: 99%

Design of a Smart TV Logging System Using Beacons and Smartphones

Seo

Kim

Suh

et al. 2015

Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems

View full text Add to dashboard Cite

show abstract

“…Although audiences have frequently multitasked with the TV on in the background, the simultaneous consumption of content on another electronic screen is a new development worthy of exploration by mass communication scholars and practitioners (Hassoun, 2014;Phalen and Ducey, 2012). Frequently, consumers use multiscreens in a manner unrelated to the content on TV.…”

Section: Introductionmentioning

confidence: 97%

Second screen effects

Nee

Dozier

2016

Convergence: The International Journal of Research into New Med

View full text Add to dashboard Cite

Television (TV) audiences are increasingly using portable communication technologies to multitask, look up information online, check social network sites, and comment on the programs being watched. Although multitasking can distract audiences away from the TV content, the use of a second screen in a manner that complements the mass communication content is a unique phenomenon that may lead to positive outcomes. This study, based on survey data collected from a national stratified random sample (N ¼ 1417), supports a theoretical model linking frequency of complementary simultaneous media use to engagement, which in turn mediates incidental learning. Findings may be useful for mass communication scholars and practitioners seeking to understand the effects of dual electronic media use.

show abstract

“…Vann (2014) suggested that the convergent media environment encouraged audiences to seek sports content across platforms and form a ''transmedia sport experience'' (p. 441). Phalen and Ducey (2012) found that audiences tended to choose a media platform based on convenience and availability. When facing an expanded media menu during the 2016 Rio Games, audiences may use two or more media simultaneously, add social media as an additional platform, and use one medium to encourage or enhance other media use.…”

Section: Factors Predicting Social Media Use and Audience Behaviormentioning

confidence: 99%

“…Simultaneous media use has become a common activity among all age-groups, particularly when consuming sport mega-events (Guo & Chan-Olmsted, 2015;Phalen & Ducey, 2012). Christensen, Bickham, Ross, and Rich (2015) found that young adults tended to watch TV while using computers and mobile devices.…”

Section: Factors Predicting Social Media Use and Audience Behaviormentioning

confidence: 99%

See 1 more Smart Citation

The Most Social Games

Tang

Cooper

2017

Communication & Sport

View full text Add to dashboard Cite

Social media has substantially changed how people consume media content, particularly during sport mega-events. This study examined the audience social media uses during the ''most social Olympics'' and found that demographics, personality, motivations, preference, media use routine, and viewing context significantly predicted social media consumption for the Rio Games. Olympics viewing on social media was predominately predicted by media use routine, while following and posting on social media about the Olympics appeared to be a more ''active'' choice that was shaped by personal identity and virtual schemas. In addition, results indicate that social media uses during the Rio Games neither ''displaced'' nor ''encouraged'' Olympics viewing on traditional television. Uses of social media suggest a digital expansion of ''group'' viewing and transform ways in which the audience can experience a sport mega-event.

show abstract

Audience Behavior in the Multi-Screen “Video-Verse”

Cited by 39 publications

References 24 publications

Design of a Smart TV Logging System Using Beacons and Smartphones

Design of a Smart TV Logging System Using Beacons and Smartphones

Second screen effects

The Most Social Games

Contact Info

Product

Resources

About