Second screen effects

Nee, Rebecca Coates; Dozier, David M.

doi:10.1177/1354856515592510

Cited by 34 publications

(6 citation statements)

References 29 publications

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“…As a result, a growing body of academic research addressed this topic and investigated the impact of media multitasking behaviors on the processing and outcomes of media and embedded persuasive content. While a small part of the research within this group focus on the effects of media multitasking behaviors on the processing, enjoyment and memory of media content (e.g., Kätsyri et al, 2016;Nee and Dozier, 2017;Rubenking, 2017), the majority of the studies investigate its implications for the processing and outcomes of persuasive and advertising messages (Jeong and Hwang, 2012;Segijn and Eisend, 2019).…”

Section: Topic Four: Media Multitasking and Information Consumptionmentioning

confidence: 99%

Media Multitasking: A Bibliometric Approach and Literature Review

Beuckels

Hudders

et al. 2021

Front. Psychol.

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Media multitasking became increasingly popular over the past decade. As this behavior is intensely taxing cognitive resources, it has raised interest and concerns among academics in a variety of fields. Consequently, in recent years, research on how, when, and why people media multitask has strongly emerged, and the consequences of the behavior for a great variety of outcomes (such as working memory, task performance, or socioemotional outcomes) have been explored. While efforts are made to summarize the findings of media multitasking research until date, these meta, and literature studies focused on specific research subdomains. Therefore, the current study adopted a quantitative method to map all studies in the broad field of media multitasking research. The bibliometric and thematic content analyses helped us identifying five major research topics and trends in the overall media multitasking domain. While media multitasking research started by studying its prevalence, appearance, and predictors, early research within the domain was also interested in the impact of this media consumption behavior on individuals' cognitive control and academic performance. Later on in 2007, scholars investigated the implications of media multitasking on the processing of media- and persuasive content, while its impact on socioemotional well-being received attention ever since 2009. Our analyses indicate that research within the field of media multitasking knows a dominant focus on adolescents, television watching, and cognitive depletion. Based on these findings, the paper concludes by discussing directions for future research.

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Section: Topic Four: Media Multitasking and Information Consumptionmentioning

confidence: 99%

Media Multitasking: A Bibliometric Approach and Literature Review

Beuckels

Hudders

et al. 2021

Front. Psychol.

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“…As social media use became pervasive, the ways consumers relate and interact with legacy media have also shifted, presenting both challenges and opportunities for media elites, not yet accustomed to sharing the role of content producer and knowledge broker (Nee & Dozier, 2017). Embodying the connectedness and ubiquity of social media, second screening represents an important aspect of the contemporary hybrid media system (Chadwick, 2013).…”

Section: The Relationships Between Legacy Media and Audiences In The mentioning

confidence: 99%

Making up Audience: Media Bots and the Falsification of the Public Sphere

Santini

Salles

Tucci

et al. 2020

Communication Studies

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The purpose of this paper is to discuss if and how Brazilian media outlets make use of automated strategies and artificial intelligence (AI) in order to produce convenient social media metrics about themselves and amplify their relevance on Twitter. We examine how media bots can manipulate online ratings, change social perception of what is relevant and increase engagement with both on-and offline media entities. We extracted three types of data: (i) 530,942 tweets containing at least one URL from Globo Group or Folha Group collected via Twitter API; (ii) URL metadata from 158,690 articles by Globo Group and Folha Group; (iii) Twitter trending topics in Brazil. Profiles that posted links were later sampled and classified using the Botometer. Automated and human accounts were analyzed regarding their posting frequency and speed. In this paper, we assess the hypothesis that the existence of media bots is affecting the Twittersphere in Brazil, where automated accounts, empowered by AI, might be responsible for a substantial share of the links to popular Brazilian media outlets on Twitter. Our research provides quantitative empirical evidence that bots are particularly active in amplifying news media links in the initial moments of spreading. Additionally, automated accounts play an important role in promoting TV broadcast programs in Brazil. Based on these evidences, we discuss the strategies adopted by Brazilian media corporations to sustain their omnipresence online that boosts their online audience.

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“…Yet viewers also take advantage of their second screens to do TV-related things: searching for additional information, starting online conversation about a show, etc. (Nee & Dozier, 2015) The industry, therefore, now envisions the second screen as a tool capable of transforming multitasking into a densely interrelated assemblage of devices and practices, and thus into a unified-if not necessarily coherent-experience. 'Unlike previous forms of "inattention", ancillary screens are seen as increasing cumulative exposure to media messages rather than detracting from them.'…”

Section: Simultaneous Media Use: From Multitasking To Second Screen Amentioning

confidence: 99%

“…This surely impacts the experience of watching television; a recent empirical study finds, e.g., that using a second screen while watching television adds to the 'perception among audience members that they had gained incidental knowledge.' (Nee & Dozier, 2015) The complementary use of media technologies modulates the divided and unstable attention that characterizes multitasking into a highly flexible, yet structured form of attention organized around a central topic or event, and framed and tamed by the centripetal dynamics of technical, textual, social strategies. Hashtags, specialized second screen apps, 'appointment television', and other means offer distractions to stretch and heighten attention (as will be discussed further down, this is also described as 'continuous partial attention').…”

Section: Simultaneous Media Use: From Multitasking To Second Screen Amentioning

confidence: 99%

“…Adding to this growing body of research I want to focus more on the conceptual and theoretical implications of the second screen. First I will show how 'complementary simultaneous media use' (Nee & Dozier, 2015) became a plausible and manageable concept for the media industry. To achieve that, the different media's competition for attention and the simultaneous but unrelated use of several media (multitasking) had to be transformed into an assemblage that frames and tames attention.…”

Section: Introductionmentioning

confidence: 99%

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Taming Distraction: The Second Screen Assemblage, Television and the Classroom

Stauff

2016

MaC

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This article argues that television's resilience in the current media landscape can best be understood by analyzing its role in a broader quest to organize attention across different media. For quite a while, the mobile phone was considered to be a disturbance both for watching television and for classroom teaching. In recent years, however, strategies have been developed to turn the second screen's distractive potential into a source for intensified, personalized and social attention. This has consequences for television's position in a multimedia assemblage: television's alleged specificities (e.g. liveness) become mouldable features, which are selectively applied to guide the attention of users across different devices and platforms. Television does not end, but some of its traditional features do only persist because of its strategic complementarity with other media; others are re-adapted by new technologies thereby spreading televisual modes of attention across multiple screens. The article delineates the historical development of simultaneous media use as a 'problematization'-from alternating (and competitive) media use to multitasking and finally complementary use of different media. Additionally, it shows how similar strategies of managing attention are applied in the 'digital classroom'. While deliberately avoiding to pin down, what television is, the analysis of the problem of attention allows for tracing how old and new media features are constantly reshuffled. This article combines three arguments: (1) the second screen is conceived of as both a danger to attention and a tool to manage attention. (2) To organize attention, the second screen assemblage modulates the specific qualities of television and all the other devices involved. (3) While being a fragile and often inconsistent assemblage, the second screen spreads its dynamics-and especially the problem of attention-far beyond television, e.g. into the realm of teaching.

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Second screen effects

Cited by 34 publications

References 29 publications

Media Multitasking: A Bibliometric Approach and Literature Review

Media Multitasking: A Bibliometric Approach and Literature Review

Making up Audience: Media Bots and the Falsification of the Public Sphere

Taming Distraction: The Second Screen Assemblage, Television and the Classroom

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