Sensory study of the roast type about acceptance of the coffee beverageThe coffee is one of the few agricultural products that it is valued with base in qualitative parameters, in that as better the larger quality will be the obtained price. This quality, however, it is dependent of several factors that link in all the stages of the production of the coffee, from the choice of the variety or cultivars to be planted until the preparation of the beverage. The roasting is a very important stage for the quality of the coffee being directly related the acceptance of the beverage. The present work had for objective to evaluate the acceptance of the drink coffee of the type's soft, hard and "rio" was submitted to three different types of roast (light, express and dark). An acceptance test was accomplished with 65 consumers of coffee using a hedonic scale of nine points, being evaluated the color, the aroma, the flavor and the global impression. The results obtained were analyzed by Internal Preference Map (PREFMD). The samples of roast dark independent of the class were of the consumers larger preference in relation to the attributes color, aroma, flavor and overall. The samples of roast light, "rio"/express and hard/express, in agreement with the consumers they had smaller preference? as the color. For the attributes aroma, flavor and overall the samples of roast light and "rio"/express were less accept.