Back to the garden: Therapeutic place metaphor in<i>field of dreams</i>

Aden, Roger C.

doi:10.1080/10417949409372950

Cited by 12 publications

(6 citation statements)

References 14 publications

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“…He explores the blurring of fantasy (what gets told) and reality (actual events) in postmodern relationships among global capitalism, activism, and popular culture (Boje, 1995(Boje, , 1999a(Boje, , 1999b. Walter Fisher's (1984 Narrative Paradigm Theory has been operationalized and used widely to examine narrative coherence, fidelity, and values (Aden, 1994;Baesler, 1995;Boyce, 1995a;Carpenter, 1986;Cragan & Shields, 1995;Meyer, 1995;Mumby, 1987;Rostek, 1992;Sharf & Poirier, 1988;Vanderford, Smith, & Harris, 1992). There are five assumptions of Narrative Paradigm Theory: Humans are essentially storytellers, human communication is achieved fundamentally through stories, through discourse humans use "good reasons" for believing or acting, humans have an inherent narrative logic that guides their assessments of communication, and the world as we know it is a set of stories that allows each of us to construct and adapt our realities (Fisher, 1987, p. xi).…”

Section: Analyzing Storiesmentioning

confidence: 99%

The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising

Stutts¹,

Barker

1999

Management Communication Quarterly

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This article presents an analysis of an image advertisement using techniques developed from Narrative Paradigm Theory. It is suggested that the nature of postmodern culture makes image advertising an appropriate external communication strategy for generating stakeholder loyalty. A content analysis of Exxon’s “Driver Human” campaign’s introductory television advertisement was performed to explore potential sources of rational and value-laden audience conflicts. Two random samples, one advertising professionals and one upper-division undergraduate business students, participated in this study. Analysis suggests that, used in advance of traditional audience testing, Narrative Paradigm Theory can identify potential sources of audience conflict by illuminating sources of disbelief arising from both values and life experiences that contradict the corporate message.

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Section: Analyzing Storiesmentioning

confidence: 99%

The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising

Stutts¹,

Barker

1999

Management Communication Quarterly

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“…Although framing his analysis of Field of Dreams as a place metaphor creating a contemporary Eden, Aden's (1994) point is not entirely dissimilar from Payne's or our own. Again, we see a situation in which materialism or consumerism dominates the cultural landscape.…”

Section: Therapeutic Transcendence Of Materials Culturementioning

confidence: 89%

“…As Aden (1994) explains, there is a "tradition of research demonstrating that both film and sport can be used by individuals as therapy for cultural conflicts" (p. 308). However, unlike Jerry Maguire and For Love of the Game, Any Given Sunday possesses an open, polysemic nature that is most clearly revealed in the concluding scenes (Cloud, 1992;Condit, 1989;Fiske, 1986).…”

Section: Any Given Sundaymentioning

confidence: 97%

Where Have All the Heroes Gone?

McDorman¹,

Casper²,

Logan³

et al. 2006

Journal of Sport and Social Issues

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This article argues that Jerry Maguire, For Love of the Game, and Any Given Sunday seek to explain the sporting life to American society. More specifically, an analysis of a transcendental, redemptive quest by central characters in these melodramatic films can be understood as offering reassuring cultural therapy for the omnipresent, materialismravaging, professional sports while reinforcing traditional visions of morality, gender, and middle-class ethics. The most ambiguous of the texts, Any Given Sunday, provides viewers with a choice between accepting such therapy or concluding that transcendence is fleeting cover for deeper material problems of sports celebrity. In drawing primarily from the field of rhetorical studies to analyze the therapeutic implications of the films, the authors explore the parameters of this perspective, apply it to the films, and finally, reflect on the value and meaning of the conclusions.

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“…It wasn't always this way. In the minds of many fans, the ideal is to separate corporate advertising and promotion to create a sacred place, a cathedral of sorts, that is pure and untouched by the world of business (Boyd, 2000;Aden, 1993). A former Major League Baseball commissioner, A. Bartlett Giamatti, wrote that baseball is played so fans can remember a past that is graceful, energetic and free of the urban, commercial environment (Giamatti, 1998).…”

Section: Introductionmentioning

confidence: 99%

Is sport becoming too commercialised? The Houston Astros' public relations crisis

Jensen

Butler²

2007

International Journal of Sports Marketing and Sponsorship

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Throughout sport, the incidence of commercial sponsorship is increasing and shows no signs of slowing. This case study examines the negative consequences that can arise when a corporate stadium naming rights partner (Enron) becomes embroiled in financial and ethical controversies and how its collapse affected the team that uses the stadium for its home games (Major League Baseball's Houston Astros). It examines public relations strategies and tactics the Astros used to disassociate themselves from Enron and to recapture public support.

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Back to the garden: Therapeutic place metaphor infield of dreams

Cited by 12 publications

References 14 publications

The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising

The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising

Where Have All the Heroes Gone?

Is sport becoming too commercialised? The Houston Astros' public relations crisis

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