Bagaimana Pengetahuan Kewirausahaan Mempengaruhi Minat Berwirausaha Generasi Z melalui Efikasi Diri?

Abstract

This study aims to explore the contribution of entrepreneurial knowledge to the formation of Generation Z's entrepreneurial interest through self-efficacy. This study is a study with a quantitative approach. The population of this study is all generation Z in class XI of SMK Negeri 7 Pangkep, South Sulawesi with a total of 131 generations with a purposively drawn sample of 57 people with several criteria. The data in this study were collected using questionnaires and interviews. This study consists of 3 variables consisting of entrepreneurial knowledge, entrepreneurial interest, and self-efficacy. Data analysis used path analysis technique. The findings of this study indicate that entrepreneurial knowledge has a positive and significant effect on the self-efficacy of Generation Z. In addition, there is also a positive and significant effect of self-efficacy on the interest in entrepreneurship of Generation Z. Other findings indicate that entrepreneurial knowledge has a positive and significant influence on Generation Z's entrepreneurial interest, and finally it was found that entrepreneurial knowledge has a positive and significant effect on entrepreneurial interest through Generation Z's self-efficacy.

The Effect of Entrepreneurship Education, Entrepreneurial Motivation, and the Need for Achievement on Entrepreneurial Intentions Through Self-Efficacy

“…These values indicate that the self-efficacy variable has a significant influence on entrepreneurial intentions. The results of this research follow the findings of M. Hasan et al, (2021) which shows that self-efficacy has a positive effect on the entrepreneurial intentions of generation Z. According to Santrock in Nengseh & Kurniawan (2021) people with high self-confidence always take advantage of opportunities and challenges.…”

Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi

“…Desa wisata menghadapi berbagai hambatan dan tantangan terkait dengan digital marketing, meskipun memiliki potensi besar untuk memperluas eksposur mereka dan meningkatkan jumlah pengunjung (Desak & Santi, 2023;Diwyarthi et al, 2022). Berikut adalah beberapa hambatan dan tantangan yang sering dihadapi oleh desa wisata terkait dengan digital marketing, mencakup keterbatasan akses internet, kurangnya sdm berkualitas terkait digital amarketing, kurangnya sumber dana dalam pengoperasionalan digital marketing, tantangan Bahasa yang dikuasai dalam berinteraksi secara global, persaingan bisnis yang semakin ketat, keamanan data, perubahan penggunaan platform media sosial, konsistensi dalam penggunaan konten digital, privasi terhadap penggunaan data, pengukuran kinerja dari penerapan digital marketing (Pratama, 2023a;Hasan et al, 2021).…”