Barriers to commercialise produce for smallholder farmers in Malawi: An interpretive structural modelling approach

Tuni, Andrea; Rentizelas, Athanasios; Chipula, Grivin

doi:10.1016/j.jrurstud.2022.05.003

Cited by 16 publications

(12 citation statements)

References 59 publications

(212 reference statements)

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“…Innovation resistance is a behavior that does not want to change and persists in the status quo, especially if the change causes a dramatic change from existing habits [17]. Marakas and Hornik [8,18] explain resistance behavior as a response to oppose the existence of a new system. Resistance to change is illustrated as a negative response related to a farmer's emotional, cognitive, and intentional dimensions.…”

Section: Resistance To Commercializationmentioning

confidence: 99%

“…Farmers try to restrain their desire to adopt commercialization in this condition of resistance to change. Farmers will direct their actions to survive in previous conditions [8]. Kilimani et al [9] show that agricultural commercialization interventions are beneficial in increasing income and agricultural production and improving the nutrition of farming families.…”

Section: Resistance To Commercializationmentioning

confidence: 99%

“…However, integrating farmers into markets and products is indirect and straightforward due to the endemic drawbacks of market failure and market loss in developing countries [11]. Integration of farmers into the market requires building links and strengthening existing new relationships between farmers, on the one hand, and microfinance companies, traders, and other farmers readily leasing land and supplying labor [8].…”

Section: Lack Of Production Factorsmentioning

confidence: 99%

“…Digital marketing refers to all marketing efforts carried out through digital means, for example, Instagram, Facebook, TikTok, and Social Network Sites (SNS), which aim to develop customer relationships and promote brand awareness through digital means [8,20]. Digital marketing is easier to do through social media, and the role of social media in commercialization makes it easier for farmers to interact with consumers freely.…”

Section: Lack Of Digital Marketing Knowledgementioning

confidence: 99%

“…Grigorescu et al [7] found that nearly half of all single-owner business structures failed for various reasons. Tuni et al [8] show that digital marketing can be the primary key to the survival of individual companies. This study discusses the resistance to agricultural commercialization in several parts.…”

Section: Introductionmentioning

confidence: 99%

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Resistance to Agricultural Commercialization with Lack of Marketing Digital Adoption in Indonesia's Dieng Plateau

Sugandini¹,

Effendi²,

Sugiarto³

et al. 2023

IJSDP

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Dieng Plateau is one of the largest vegetable-producing areas in Indonesia, and most of the inhabitants work as farmers. While shifting to commercial agriculture with marketing digital skill can improve farmers' lives, it faces obstacles that cause resistance. The barriers that arise from the commercialization of agriculture in Indonesia are that the scale of agricultural business is generally relatively small, capital is limited, and the use of technology is still simple. Agriculture in the Dieng plateau is seasonal and relies heavily on family labor, with limited access to credit, technology, and markets. Wholesalers and the lack of supply of quality seeds for farmers mainly dominate the market for agricultural products. So, this research explains the obstacles that cause farmers to resist commercialization. The observed barriers included five factors: barriers from factors of production and innovation, such as difficulty adopting digital marketing, lack of relative advantages, lack of compatibility, and complexity. This study tests a constraint model of commercial farming using five factors. The data was collected from 280 farmers who own their land and are not farm laborers. The sampling technique used was purposive sampling with the criteria of individuals having a livelihood as farmers, aged more than 18 years, and owning their land. Data collection uses a questionnaire that has a five-point Likert scale-data analysis technique using PLS-SEM. The results support the hypothesis, suggesting a robust barrier to the commercialization model.

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Section: Resistance To Commercializationmentioning

confidence: 99%

Section: Resistance To Commercializationmentioning

confidence: 99%

Section: Lack Of Production Factorsmentioning

confidence: 99%

Section: Lack Of Digital Marketing Knowledgementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Resistance to Agricultural Commercialization with Lack of Marketing Digital Adoption in Indonesia's Dieng Plateau

Sugandini¹,

Effendi²,

Sugiarto³

et al. 2023

IJSDP

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African indigenous vegetables, gender, and the political economy of commercialization in Kenya

Hackfort,

Kubitza,

Opiyo

et al. 2023

Agric Hum Values

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This study investigates the increased commercialization of African indigenous vegetables (AIV)—former subsistence crops such as African nightshade, cowpea leaves and amaranth species grown mainly by women—from a feminist economics perspective. The study aims to answer the following research question: How does AIV commercialization affect the gendered division of labor, women’s participation in agricultural labor, their decision-making power, and their access to resources? We analyze commercialization’s effects on gender relations in labor and decision-making power and also highlight women’s agency. Based on a mixed method design and analyzing household-level panel data and qualitative focus groups from Kenya, we observe an economic empowerment of women that we relate to women’s individual and collective strategies as well as their retention of control over AIV selling and profits. Yet, while we see economic empowerment of women through commercialization—how they broaden their scope of action and are empowered by generating revenue—that does not contribute to a redistribution of labor or land rights, which are key for gender equality, instead it increases women’s labor burden.

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Proposal for a framework to manage the barriers that hinder the development of agriculture 4.0 in the agricultural production chain

da Silveira,

Barbedo,

da Silva

et al. 2023

Computers and Electronics in Agriculture

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Barriers to commercialise produce for smallholder farmers in Malawi: An interpretive structural modelling approach

Cited by 16 publications

References 59 publications

Resistance to Agricultural Commercialization with Lack of Marketing Digital Adoption in Indonesia's Dieng Plateau

Resistance to Agricultural Commercialization with Lack of Marketing Digital Adoption in Indonesia's Dieng Plateau

African indigenous vegetables, gender, and the political economy of commercialization in Kenya

Proposal for a framework to manage the barriers that hinder the development of agriculture 4.0 in the agricultural production chain

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