Becoming market oriented

Lichtenthal, J. David; Wilson, David T.

doi:10.1016/0148-2963(92)90018-7

Cited by 86 publications

(56 citation statements)

References 15 publications

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“…Scientific interest in market orientation has stimulated marketing scholars to define the concept, to develop measures of market orientation, and to analyse its impact on business performance. Lichtenthal and Wilson (1992) report how market orientation is defined in practice by various companies: "adopting a market-based management philosophy.....creating of a marketing community within the company.....an external market perspective throughout the company which requires changes in behaviours, processes, skills, context of decision making and reward structures.....one which is highly customer oriented and has a strategic focus. "…”

Section: Market Orientation and Business Performancementioning

confidence: 99%

A framework for analysing innovation in the food sector

Grunert¹,

Harmsen²,

Meulenberg³

et al. 1997

Products and Process Innovation in the Food Industry

110

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PREFACEThe present text has been prepared by the members of the 'Innovation' subgroup of the EU Concerted Action 'Structural Change in the Food Industry', co-ordinated by Professor Bruce Traill, University of Reading.The text serves a dual purpose. It is intended as a review of the literature on the determinants of innovation and innovativeness and their impact on business performance, with a special view to the food industry. As such, it stands alone and can be read by itself. But it also serves as the theoretical framework for a series of case studies conducted by the members of the subgroup, which are currently underway. These case studies, interpreted on the background of the concepts detailed in this paper, will allow the derivation of a more detailed framework for the analysis of innovation in the food industry, which will then be amenable to quantitative analysis.

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Section: Market Orientation and Business Performancementioning

confidence: 99%

A framework for analysing innovation in the food sector

Grunert¹,

Harmsen²,

Meulenberg³

et al. 1997

Products and Process Innovation in the Food Industry

110

View full text Add to dashboard Cite

show abstract

“…Orientasi pasar merupakan aktivitas organisasi yang berkaitan dengan pemenuhan kebutuhan konsumen saat ini dan yang akan datang melalui komunikasi pengetahuan (Henderson and Cockburn, 1994), baik secara horisontal maupun vertikal di dalam organisasi (Kohli and Jaworski, 1990;Deng and Dart, 1994;Lichtenthal and Wilson, 1992). Pendapat tersebut diperkuat Narver and Slater (1990) bahwa orientasi pasar organisasi untuk fokus pada konsumen harusnya sesuai dengan aktivitas yang mendukung dalam organisasi untuk menciptakan rutinitas organisasi yang efisien agar dapat memberikan pelayanan yang baik kepada konsumen.…”

Section: Hipotesisunclassified

Trust dan Kultur Organisasi Sebagai Penggerak Intellectual Capital terhadap Kinerja Organisasi

Astuti¹

2011

jsb

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The purpose of study was the influence of trust and organizational culture to intellectual capital and its impact to organizational performance. Data was collected from 109 (21,80%) questionnaires were sent to financial managers in bank and financial institution companies at Bali, and analysis conducted by SEM. The results shows that trust and organizational cultures have an effect negatively and positively to intellectual capital elements. Human capital has an effect positively to customer capital and of structural capital. Customer capital has an effect positively to structural capital. Structural capital has an effect positively to organizational performance.Keywords: intellectual capital, trust, organizational culture, organizational performance Abstrak Tujuan penelitian ini adalah untuk menguji pengaruh trust dan budaya organisasi terhadap intellectual capital dan dampaknya terhadap kinerja organisasi. Data dikumpulkan dari 109 (21,80%) kuesioner yang dikirimkan kepada manajer keuangan bank dan lembaga keuangan di Bali, dan analisis menggunakan SEM. Hasil penelitian menunjukan bahwa trust dan budaya organisasi memiliki pengaruh negatif dan positif terhadap elemen intellectual capital. Human capital berpengaruh positif terhadap customer capital dan structural capital. Customer capital berpengaruh positif terhadap structural capital. Structural capital berpengaruh positif terhadap kinerja organisasi.

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“…Reviewing this literature, we can identify two main categories of antecedents and barriers: organizational characteristics and environmental conditions. Studies of organizational structure (Harris, 1998;Lichtenthal and Wilson, 1992;Jaworski and Kohli, 1993), corporate or business strategy (Morgan and Strong, 1998;Noble, Sinha, & Kumar, 2002;Slater and Narver, 1993), resources and capability (Day, 1994;Jaworski and Kohli, 1993;Wood, et al, 2000), and organizational systems (Morgan and Piercy, 1991;Ruekert, 1992;Wong, Saunders, & Doyle, 1989) are examples of research into organizational antecedents to market orientation. In the area of environmental conditions, market turbulence and technological turbulence have received much attention (Greenley 1995;Jaworski and Kohli 1993;Slater and Narver, 1994) as factors affecting market orientation.…”

Section: Introductionmentioning

confidence: 98%

An empirical study of SOEs' market orientation in transitional China

Sun

Liu

2006

Asia Pacific J Manage

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Using institutional theory, this paper investigates the antecedents and outcomes of market orientation in state-owned enterprises (SOEs) in transitional China. A survey of 274 SOEs demonstrates a strong positive relationship between market orientation and various measures of organizational performance. Additionally, market competitive pressure, formalized corporate governance, and less government control are found to promote market orientation of SOEs in the transitional period. These results support the views that market orientation leads to better performance and that institutional factors should be considered in studies of strategy in Chinese firms. Copyright Springer Science + Business Media, Inc. 2006Institution, Market orientation, Performance,

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Becoming market oriented

Cited by 86 publications

References 15 publications

A framework for analysing innovation in the food sector

A framework for analysing innovation in the food sector

Trust dan Kultur Organisasi Sebagai Penggerak Intellectual Capital terhadap Kinerja Organisasi

An empirical study of SOEs' market orientation in transitional China

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