Behaviour and decision making of Czech consumers when buying beverages

Foret, Miroslav; Procházka, P.

doi:10.17221/5032-agricecon

Cited by 7 publications

(5 citation statements)

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“…Research results consistent with previous findings for example of authors (Manrai, Manrai 1996) that developed consumer behaviour that conceptualize four influences i.e., cultural, social, personal, and psychological factors and in their models, each of the four factors is depicted to have a direct as well as an indirect influence on consumer behaviour. A large number of factors influence our behaviour according to another authors (Sirakaya, Woodside 2005, Foret, Procházka 2006, Kotler, Armstrong 2008. Kotler et al 2010 The findings show that marketing strategies can act as supporting and facilitating tools in attracting more potential consumers, in (post-) pandemic era and are more important.…”

Section: Discussionmentioning

confidence: 92%

“…Aspects of consumer behaviour and consumer decision-making were analysed in different studies (Faisen 1977, Moutinho 1983, Engel et al 1986, Hawkins et al 1995, Baker, Crompton 2000, Sirakaya, Woodside 2005, Foret, Procházka 2006, Decrop 2010. As travel becomes a frequent purchase for some, and is increasingly part of everyday life, further examination of the routine aspects of travel decisions are required, when both new and previously visited destinations (or travel products consumed) are involved.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…When analysing the behaviour and decision-making of customers, it is necessary to take into account above all the width and diversity of factors, which influence it and it should be said that the attention must be paid to at least the following three spheres: 1. socio-economical determinants, 2. marketing mix, 3. buyer's reconciliation (Foret, Procházka 2006).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region

Kajzar¹

2021

PiSG

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The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers’ and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price / quality. This study is important not only for the marketers’ but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.

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Section: Discussionmentioning

confidence: 92%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

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Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region

Kajzar¹

2021

PiSG

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“…Hem market hem de bayii tercih edenlerin oranı ise %7'dir. Foret ve Prochazka (2006), Çek Cumhuriyetinde yaptığı çalışmada; hipermarketlerin sadece gıda maddeleri satın alma yeri değil aynı zamanda içecek satışı içinde önemli yerler olduğunu belirlemişlerdir. Polikarbon ambalajda su alanların %46'sının marketleri, %42'sinin de su bayilerini tercih ettikleri, cam şişeyi tercih edenlerin ise satın alma noktasında en çok marketlere (%58) yöneldiği belirlenmiştir.…”

Section: Araştırma Bulgularıunclassified

Ambalajli Su Sektöründe Tüketi̇ci̇ Terci̇hleri̇ Ülkeleri̇n Yakinliklarinin Değerlendi̇ri̇lmesi̇

Karakuş¹,

Lorcu²,

Demiralay³

2016

UİİİD

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Ambalajlı su sektörünün giderek büyümesi, su tüketimi tercihlerini etkilemekte ve tüketicilere sunulan ürün yelpazesinin genişlemesine olanak tanımaktadır. Özellikle ambalajlarda yapılan köklü değişiklikler (cam ambalajın yaygınlaşması, çocuklar için özel kapaklı ambalajların üretilmesi vb.) ve suyun yapısıyla ilgili (pH derecesi, sertlik derecesi gibi) farklılıklar, tüketicilerin satın alma kararlarını etkilemektedir. Bu çalış-mada, Edirne merkez ilçede yaşayan bireylerin, ambalajlı su tüketim tercihlerini etkileyen faktörler ve bireylerin demografik özelliklerine göre ambalajlı su tüketim durumları incelenmiştir. Araştırma sonuçlarına göre içme suyu olarak kullanılan ambalajlı suyun satın alınmasında, en çok marketlerin tercih edildiği, tercihte suyun pH ve sertlik derecesi ile içeriğindeki minerallere önem verildiği ve en çok 0,5 lt. boyutun tercih edildiği belirlenmiştir. CONSUMER PREFERENCES IN THE BOTTLED WATER SECTOR: EDİRNE PROVINCE EXAMPLE ABSTRACTOf the growing bottled water sector affects water consumption preferences and recognize opportunities to expand the range of products offered to consumers. Fundamental changes that are made especially bottling (the widespread use of glass packaging, the production of custom bottle cap packaging for children etc.) and on the water structure (pH, such as water hardness) differences, consumers affect purchasing decisions. In this study, by the individuals living in the district center of Edirne bottled water consumption and individual demographic factors affecting water consumption preferences are evaluated case. According to the results in the purchase of packaged used as drinking water, it is preferred in most markets, preferred water pH and hardness with the emphasis on minerals in its content and it was determined that the 0.5 lt. size is preferred.

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“…Pakistan's dairy industry is facing multiple issues like inefficient marketing systems, low productivity, animals' malnutrition, poor infrastructure, low profitability and lack of financial facilities (Tanvir, 2007;Tahir et al, 2019). On consumption side, consumer behavior is dynamic, where demand for processed milk is dependent on multiple socio-economic factors, health and safety concerns, quality standards and price of packed milk and its alternatives (Moeezuddin, 2004;Foret and Procházka, 2006;Peng et al, 2006;Akbay and Tiryaki, 2008;Stávková et al, 2008). Price of packed milk influences the consumers, particularly those having comparatively lower income (Uzunoz and Akcay, 2012).…”

Section: Introductionmentioning

confidence: 99%

Determinants of Consumers Perceptions Regarding Fresh and Tetra Pack Milk in Faisalabad, Pakistan

Iqbal¹,

Nazir²,

Sadaf³

et al. 2022

PJAAEVS

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Pakistan is the fourth largest producer of milk in the world. Milk is consumed in both fresh and tetra pack form in the country. This study explores the socioeconomic factors that affect the consumer’s preferences towards tetra pack and fresh milk consumption. Primary data were collected from a number of 130 randomly selected consumers using a well-structure questionnaire from Faisalabad district of Punjab, Pakistan. For analytical purpose, binary probit regression model was used, where multiple factors were identified that influence the consumer decision of buying milk. Results revealed that income, education, milk price, age and gender of consumer, reason of milk preference and advertisement were significant determinants that affected the consumers’ preferences towards milk. Income and price of milk were considered dominant factors that affected the consumer’s preferences of milk type. The probit regression estimates indicated that the price was negatively related to tetra pack milk, where one PKR increase in price of milk decreased the probability of tetra pack milk consumption by 21.3 percent. The fresh milk is inferior goods in regarding to income level. For one PKR increase in income the likelihood of consumer buying decision towards tetra pack milk increased by 14 percent. The effect of education level of the household on the probability of buying milk has been found to be significant. Another important factor was ‘health and hygienic consideration’, the consumers who believe that the tetra pack milk is hygiene and healthy are 8.7 percent more likely to prefer tetra pack milk instead of fresh milk. The study suggests government to reduce price difference of fresh milk and tetra pack milk in order to enhance the assurance of quality milk to consumers. Milk processing and marketing stakeholders need to meet quality standards and provide milk at fair price to customers.

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Behaviour and decision making of Czech consumers when buying beverages

Cited by 7 publications

References 0 publications

Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region

Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region

Ambalajli Su Sektöründe Tüketi̇ci̇ Terci̇hleri̇ Ülkeleri̇n Yakinliklarinin Değerlendi̇ri̇lmesi̇

Determinants of Consumers Perceptions Regarding Fresh and Tetra Pack Milk in Faisalabad, Pakistan

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