“…However, current development on the island, which has been subject to rapid tourism urbanisation, points to a stagnation stage in the Tourism Area Life Cycle (TALC) model, with massive intervention needed to avoid environmental, infrastructural, and visitor experience degradation (Smith et al, 2011). Indeed, although Boracay is frequently portrayed as a tourism gem, it is cited in the literature as an example of tourism gone wrong, with a myriad of environmental and social problems (Carter, 2004;Ong et al, 2011). As early as 1997, researchers sounded the alarm on the need to remain within physical, tourist, resident, transport, and governance carrying capacity thresholds if Boracay was to continue as a sustainable destination (Trousdale, 1997(Trousdale, , 1999.…”