Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation

Lee, Ha Kyung; Choo, Ho Jung

doi:10.1016/j.jbusres.2019.06.022

Cited by 6 publications

(1 citation statement)

References 44 publications

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“…On this basis, it suggests that PD dimensions will be viewed holistically (Candi et al , 2017; Mishra, 2016; Crilly et al , 2004) and regard products as bundles of discrete attributes (e.g. PD values, dimensions and elements) to be holistically evaluated by their users (Noble and Kumar, 2010; Noble and Kumar, 2008; Lee and Choo, 2019). This theory posits that the holistic impression a product makes has great influence over consumers’ responses (Smith et al , 2013; Schreiner et al , 2017) and is interconnected with appearance and judgement biases.…”

Section: Link 2: Theories Related To Product Design and Consumer Resp...mentioning

confidence: 99%

The missing link in the evolution of product design: a strategy roadmap towards product development success

Sameti

2022

JPBM

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Purpose The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this paper aims to compile and link the main topics in the literature on PD to create a foundation for strategic development in this field. Design/methodology/approach This research adopted a “fit-for-purpose” methodology, a cross-referencing method and a meta-narrative approach that are appropriate for reviewing studies in a field involving complex topics and areas in which the literature is still developing. Findings To enhance the quality of product development, there is a need for PD strategy based on a clear understanding of many factors: the consumer; the complex interrelations among a product’s values, dimensions and personalities; PD theories; and other related variables. Practical implications This study found that PD studies should concentrate more on codifying strategies to enhance product development success. This is particularly important in view of consumers’ varied and changeable tastes in the global market and the differing insights of product marketers and designers. Originality/value This comprehensive systematic review is a unique study that contributes to future business-to-consumer and business-to-business research by compiling scattered and hidden strategies, theories and variables in the PD/development literature.

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Section: Link 2: Theories Related To Product Design and Consumer Resp...mentioning

confidence: 99%

The missing link in the evolution of product design: a strategy roadmap towards product development success

Sameti

2022

JPBM

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Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Mejía

Aurier

Huaman-Ramirez

2021

Journal of Retailing and Consumer Services

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Gestalt food presentation: Its influence on visual appeal and engagement in the Instagram context

Lee,

Lim,

Kim

2025

Tourism Management

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Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation

Cited by 6 publications

References 44 publications

The missing link in the evolution of product design: a strategy roadmap towards product development success

The missing link in the evolution of product design: a strategy roadmap towards product development success

Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Gestalt food presentation: Its influence on visual appeal and engagement in the Instagram context

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