Blockchain Economics and Marketing

Vancouver,; Canada, .

doi:10.4236/jcc.2018.612011

Cited by 13 publications

(9 citation statements)

References 8 publications

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“…Scholars offer different classifications of tokens (Lorne et al, 2018). From the viewpoint of civil law, a token can be considered as various objects depending on the characteristics of a particular asset, primarily the scope of rights granted to its owner ( Figure 2).…”

Section: Resultsmentioning

confidence: 99%

The legal status of tokens and their inheritance

et al. 2020

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This article considers the legal status of tokens, their specifics and distinctive features, as well as the possibility of inheriting this digital asset. The study aims at analyzing the legal nature and classification of tokens, as well as the specifics of their inheritance. While conducting this research, it has been used the methods of collecting and studying singularities, generalization, scientific abstraction, cognition of objective laws, objectivity, specificity and pluralism. It has been concluded that a token is an entry in the transaction block registry (blockchain) or other distributed information systems, which certifies that the token owner is entitled to civil law protections and/or is a cryptocurrency. It has been proved that tokens by their legal nature are digital units of accounting in the participating interest shares of entrepreneurial projects and authorized capitals of any company, digital price analogues of uncertificated securities and other objects of civil law. It has been developed a classification of tokens and emphasized the need to create an electronic data warehouse that contains access codes for these digital assets. After the testator’s death, these codes can be given to the heir by testament or by law in case the testator did not draw up the corresponding testament during their life. These conclusions and suggestions will allow to legally qualify tokens and resolve inheritance issues in this area.

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Section: Resultsmentioning

confidence: 99%

The legal status of tokens and their inheritance

et al. 2020

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“…The chain structure of blockchain ensures the authenticity and transparency of data. [18][19][20][21] Encryption algorithm…”

Section: Chain Structurementioning

confidence: 99%

“…Wang et al proposed a new credit pattern that allows banks to assess the credit of SMEs through the blockchain technology [19]. Moreover, it is easy to confirm responsibility when moral hazards and opportunistic behaviors occur in the trading process because all transaction data are accurately recorded on the blockchain [20]. Cai and Choi combine blockchain with the clothing rental platform to overcome the opportunistic behavior of retailers [21].…”

Section: Introductionmentioning

confidence: 99%

Framework of Blockchain-Supported E-Commerce Platform for Small and Medium Enterprises

Chen

2021

Sustainability

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Small and medium enterprises (SMEs) play an important role in promoting the national economy and providing employment opportunities. E-commerce platforms may facilitate transactions between these enterprises. However, transactions on the e-commerce platform are non-face-to-face, strongly virtual, and variable, resulting in SMEs often facing moral hazards and opportunistic behaviors. Blockchain is a distributed ledger consisting of an encryption algorithm, consensus mechanism, and smart contracts, having the characteristics of authenticity, security, transparency, and unforgeability. Thus, the problems faced by SMEs can be resolved by combining e-commerce platforms and blockchain technology. In this study, we first provide a conceptual framework for blockchain-supported e-commerce platforms for SMEs. Second, based on this conceptual framework, we build a total business architecture. Finally, we propose three key applications to illustrate how the platform facilitates SMEs in solving financing and trading problems. This study provides significant guidance for the operation and management of blockchain-supported e-commerce platforms for these enterprises.

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“…include current popular discussions like block chain and platform marketing as a part of the blockchain economy. [70] Analogue to the backbone of bitcoins block chain will provide marketing services which depend on the trust provided by closed IT systems, which are worthy e.g. for guaranteeing selected target media of programmatic advertising or to avoid fake accounts in social media.…”

Section: ) Marketing Intelligence As Marketing 40mentioning

confidence: 99%

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Lies¹

2019

IJIMAI

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This section introduces marketing from a digital-technological point view, following the popular digitalization processes of corporations. This review thus also describes the current landscape of digital marketing. Digitalization is supposed to be "unavoidable" [2], i.e. it becomes the foundation of applied marketing. With regards to digital marketing in combination with web-based services, marketers are experiencing an epoch "(…) of technology explosion and easy access to it by consumers (…)." [3] 1) Marketing Intelligence as IT-marketing and Big Data Marketing The introductory part of this paper concentrates on the term "marketing intelligence" in order to trace the path from digital data techniques to social engineering. The term "intelligence" is anything but new. As early as the 1960s, Kelley formulated the significance of marketing intelligence for management in the age of the information revolution. Even then, an increase in data volumes had been diagnosed [4]: Market information can be compared with that of military intelligence services. Top management staff must set up information channels at all data collection points. He proposes to create a novel position of "vice

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Blockchain Economics and Marketing

Cited by 13 publications

References 8 publications

The legal status of tokens and their inheritance

The legal status of tokens and their inheritance

Framework of Blockchain-Supported E-Commerce Platform for Small and Medium Enterprises

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

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