Brand and Brand Strategies

Durmaz, Yakup; Yasar, Hatice Vildan

doi:10.5539/ibr.v9n5p48

Cited by 4 publications

(4 citation statements)

References 1 publication

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“…The product brand is an important part of business because this brand provides a description of that business product. This product brand is also a helper factor for food manufacturers because it can help create specific images for their business to be known by consumers [12].…”

Section: Product Brandmentioning

confidence: 99%

Confidence Level to Purchase Halal Food Products Via Ordering Online Application

Nor¹,

Ahmad²,

Ariffin³

2022

Advances in Biological Sciences Research

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The Covid-19 pandemic has turned out to be an opportunity for a recent noticeable increase in online purchase in Malaysia. Muslim consumer who concern about halal product were affected by this drastic purchasing trends. Although there is no evidence to support Muslim consumer to explore how they select halal food items and whether their consumption choices are influenced by halal ethical standards. This paper aims to discover how consumer's confidence level to their purchasing halal food via ordering online application. The study measured the factors of product quality, product brand, Halal product awareness and product safety that influence the confidence level of consumer to purchase The methodology used is quantitative method & questionnaires were distributed to 111 online respondents during this pandemic, results exhibited that confidence level of intention moderates the relationship of the key variables. These findings can contribute to understanding consumer behaviour comprehensively.

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Section: Product Brandmentioning

confidence: 99%

Confidence Level to Purchase Halal Food Products Via Ordering Online Application

Nor¹,

Ahmad²,

Ariffin³

2022

Advances in Biological Sciences Research

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“…La anterior misma, puede orillar a que haya la presencia de canibalización entre marcas, tal es el caso para Hyundai y KIA, situación que puede darse si no hay estrategias bien marcadas. Esto contradice a la teoría multimarcas la cual menciona que un ofertante puede establecer en una a un conjunto de marcas, diferentes categorías de productos, otorgando a la(s) marcas(s) en la misma categoría diferentes precios y calidad (Durmaz y Vildan, 2016). Sin embargo, si no son manejadas correctamente una de las marcas puede verse afectada derivado de las malas estrategias en el manejo de las mismas (Durmaz y Vildan, 2016).…”

Section: Metodologíaunclassified

KIA Motors México: caso exitoso de estrategia competitiva en un mercado de competencia monopolística, 2015-2018

Nequis¹,

Álvarez

García

2019

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El artículo analiza, teórica y empíricamente, la importancia de la competitividad, la cual es la base para la entrada exitosa en un mercado con estructura de competencia monopolística a escala global. Tal es el caso de la industria automotriz mexicana. La industria mencionada es ejemplo de constantes cambios en su estructura de mercado, sobre todo con la reciente entrada de empresas coreanas, como Hyundai y KIA Motors. El análisis gráfico de tendencias prueba que con la entrada de KIA, a partir de Julio de 2015, se suscitó cierta desconcentración en la industria, llevándola a convertirse en el quinto ensamblador más grande en México. El análisis de las cuotas de mercados, indican que Hyundai tiene menos éxito que su marca socia (KIA). Sin embargo, los resultados econométricos indican que la desconcentración de mercado está asociada en mayor medida al crecimiento de mercado de Hyundai, así como al crecimiento en marcas más pequeñas en su participación que tienen mayor tiempo, respecto a las coreanas mencionadas en México. Lo anterior invita a reflexionar sobre los supuestos clásicos de entrada en una estructura de competencia monopolística y su grado de concentración porque comúnmente se menciona que la entrada de competidores desconcentra el mercado. Sin embargo, si aumenta la rivalidad, también habrá desconcentración de mercado. Se concluye que en la industria automotriz mexicana, la competitividad y la estrategia competitiva de las marcas, explican la concentración y desempeño de las empresas en éste tipo de mercado.

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“…Under any business operation, it is essential for a company to develop the difference in Corporate Identity in terms of product, quality, value and the awareness of consumer's loyalty to product and services provided (Durmaz & Yasar, 2016); the situation of business competition outside the organization as well as communicates with employees in the organization to understand the importance of Corporate Identity which can motivate and encourage employees' working performance in the organization. (Kashive & Khanna, 2017); working behavior which plays a vital role in the business operation and influences the level of creditability and differentiation of products and services directly to consumers.…”

Section: Business Base On Corporate Identitymentioning

confidence: 99%

Evaluating Corporate Identity in the Office of Production Business Group in Bangkok through Automotive Business and Real Estate Business

Sirijansawang¹,

Upala²

2017

ASS

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The objective of this research is to (1) evaluate the differences of physical factors and (2) evaluate the level of Building users' perception of the physical factors in the office which convey the meaning of Corporate Identity between the automotive business and the real estate business. The samples chosen for this research include 10 automotive business offices and real estate offices located in Bangkok area with a total number of 324 persons, using questionnaire to collect relevant data; using Likert Scale to evaluate the internal environment in the office; using t-test / ANOVA to analyze perceptual level data and differences in 8 physical factors which reflect the corporate identity under this research, i.e. (1) Colors in decoration; (2) Lighting in decoration; (3) Furniture style; (4) Decorative style; (5) The shape of space; (6) Continuity of space; (7) Wall decoration and graphic works and (8) Material in decoration. Based on the results of the research, it was found that there were physical factors which reflected the corporate identity of the organization and affected the perception level of those who were building users at a high level. The said 4 physical factors consisted of (1) Colors in decoration; (2) Interior decorative style; (3) Lighting in decoration, and lastly (4) Material in decoration. However, the individual characteristics of building users such as gender, age, and duration of work also affected the recognition of corporate identity significantly.

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Brand and Brand Strategies

Cited by 4 publications

References 1 publication

Confidence Level to Purchase Halal Food Products Via Ordering Online Application

Confidence Level to Purchase Halal Food Products Via Ordering Online Application

KIA Motors México: caso exitoso de estrategia competitiva en un mercado de competencia monopolística, 2015-2018

Evaluating Corporate Identity in the Office of Production Business Group in Bangkok through Automotive Business and Real Estate Business

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