Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Ali, Faizan; Doğan, Seden; Amin, Muslim; Hussain, Kashif; Ryu, Kisang

doi:10.1080/02642069.2020.1867542

Cited by 58 publications

(32 citation statements)

References 119 publications

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“…Although the COVID-19 pandemic and its quarantine are influential in individual life, previous studies have rarely researched the association between quarantine and consumer behavior and intention despite of it being regarded as essential social issue. By showing the relationship between quarantine and purchase intention, this research outcome fills the research gap and validates the argument that COVID-19 has changed the consumption patterns, as prior literature addressed [37,38,70,79]. Next, this research's findings considering ease of app use presented external validity by utilizing the extant literature.…”

Section: Theoretical Implicationssupporting

confidence: 68%

“…As previous research has addressed, food quality appeared as an imperative element in consumer behavior, which might be due to the fact that healthiness has become more valued aspect in consumer perception [67][68][69][70][71][72][73][74]. Such a finding could make the area of coffee shop business research more fruitful by elaborating the food safety elements (e.g., hygiene and healthiness) as well as validating the findings from extant literature [5,10,[34][35][36][75][76][77][78][79]. Although the COVID-19 pandemic and its quarantine are influential in individual life, previous studies have rarely researched the association between quarantine and consumer behavior and intention despite of it being regarded as essential social issue.…”

Section: Theoretical Implicationsmentioning

confidence: 85%

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Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

et al. 2021

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The purpose of this research is to examine the determinants of coffee shop purchase intention. The research domain is Starbucks, which is the brand ranked first in the coffee shop market. This study selects healthiness, hygiene, quarantine, ease of app use, and environmental responsibility as candidates for the antecedents of purchase intention. For hypothesis testing, this research used a survey and recruited survey participants using Amazon Mechanical Turk, and carried out multiple linear regressions to test research hypotheses. The number of valid observations for the data analysis is 474. It was found that purchase intention is positively influenced by healthiness, hygiene, quarantine, and ease of app use. However, environmental responsibility was identified as a nonsignificant attribute to account for purchase intention. Practical implications are presented for coffee shop management. The outcomes contribute to the literature by scrutinizing café customers’ purchase intention with various attributes.

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Section: Theoretical Implicationssupporting

confidence: 68%

Section: Theoretical Implicationsmentioning

confidence: 85%

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

et al. 2021

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“…Would social distancing practice affect their brand attachment? Continuing with the social distancing stream, Ali et al (2021) developed a scale to measure consumers' attitudes towards social distancing and tested the impact of consumers' brand anthropomorphism and brand love on brand defence. Their study finds that these relationships differ for consumers' attitudes towards social distancing.…”

Section: The Articles In This Special Issuementioning

confidence: 99%

Transformative service research and COVID-19

Prentice

Altınay

Woodside

2021

The Service Industries Journal

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In view of unprecedented severe impact of the COVID-19 on micro-, meso-, and macro-levels of the service sector around the world, the Service Industries Journal initiated this special issue, approaching from transformative service research perspective (TSR) to address the issues associated with this pandemic and identify remedies and business recovery strategies for this sector. The special issue includes six articles. Three are focused on conceptualising social distancing and discussing its influence on customers and service providers. Moving beyond the social distancing focus, Paper 4 addressed the impact of mask wearing on customer response. Elevated to the organisational level, Paper 5 discusses how service quality may affect customers' health-focused behaviours. Consistent with the meso-level discussion, Paper 6 proposes business strategies for service organisations to be resilient and sustain in this pandemic. Discussion of implications and suggestions for future research concludes this editorial.

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“…When Muslim tourists travel to non-Muslim countries (e.g., Korea), food is one of their issues of inconvenience because they experience the psychological discomfort of having non-halal products due to religious reasons [22]. Moreover, consumers prefer to visit their favorite restaurant brands because they are emotionally attached to them [27]. Accordingly, the government and industry practitioners in Korea have attempted to increase awareness regarding halal food and Muslim tourist behavior in order to achieve one of the sustainable development goals (SDGs), i.e., inclusive tourism [28].…”

Section: Introductionmentioning

confidence: 99%

Employee Service Quality at Uzbekistani Halal Restaurants Amid the COVID-19 Pandemic

Shokhsanam

Ahn

2021

Sustainability

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In this study, we examined the employee service dimensions which are associated with satisfaction and customers’ intention to revisit among Uzbekistani customers who visit halal restaurants in Korea. We also investigated the situational factor of the pandemic outbreak and the moderating role of the restaurant locations. A total of 264 respondents participated. The results revealed that behavior quality and appearance were important employee service quality dimensions for halal restaurants. However, interaction quality and expertise quality were not associated with satisfaction. The results may indicate that consumers did not prefer human interactions at the restaurants because of the risk of Coronavirus disease (COVID-19). The results affirmed that customers who positively evaluated their restaurant experience showed a higher intention to visit again. Finally, the findings showed a moderating effect of the location (the capital city vs. others). The customers visiting restaurants in the capital city were likely to be satisfied with employees wearing masks and wearing clean uniforms. These findings could enrich the literature on the multidimensional aspects of service encounters at Uzbekistani halal restaurants considering the tangible and intangible service qualities of employees during COVID-19.

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Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Cited by 58 publications

References 119 publications

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

Transformative service research and COVID-19

Employee Service Quality at Uzbekistani Halal Restaurants Amid the COVID-19 Pandemic

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