Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)

Minar, Demsi; Safitri, Anindia

doi:10.23969/trikonomika.v16i1.420

Cited by 8 publications

(10 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In this region the company makes continuous improvements so that performance in this quadrant increases. Attributes included in this quadrant are environmentally friendly attributes (13). Quadrant B, the area that contains the attributes that are considered important by the customer and the attributes that are considered in accordance with the customer perception so that the relative level of satisfaction is higher.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Measurement Model For Competitive Advantage Of Product

S¹,

Saputro²,

Fathurochman³

2021

View full text Add to dashboard Cite

Praise the presence of Allah SWT for its abundance of grace and grace so that the monograph of COMPETITIVE ADVANTAGE MEASUREMENT has been completed. This monograph is the result of research on measuring the competitive advantage of products both in small and medium enterprises and manufacturing in order to increase product competitiveness in the global market. Thank you to all parties who have helped in the completion of this monograph. We realize that there are still deficiencies in this monograph that criticism and suggestions for the improvement of this book are desirable. Hopefully this book can provide benefits for further research and for all those who need it.

show abstract

Section: Resultsmentioning

confidence: 99%

“…The efforts carried out in the end are directed to provide the best products to consumers [12]. The product context offered by the company to consumers in terms of production and operations management is a combination of goods and services [13].…”

Section: Chapter IV Competitive Advantage For Msmementioning

confidence: 99%

Measurement Model For Competitive Advantage Of Product

S¹,

Saputro²,

Fathurochman³

2021

View full text Add to dashboard Cite

show abstract

“…A compelling brand image incorporates an interactive interaction between the brand and the consumer to influence consumer purchases (Shirota et al, 2017). According to Minar & Safitri (2017), the following are the brand image indicators: a. recognition; b. reputation; c. affinity; and d. domain.…”

Section: Brand Imagementioning

confidence: 99%

Effectiveness of Brand Image, Content Marketing, and Quality Product on Purchase Decision of J-GLOW Products

Nata

Sudarwanto

2022

j.econom.buss.asea

View full text Add to dashboard Cite

This study intends to investigate the relationship between brand image, content marketing, and product quality in influencing Surabaya consumers' decisions to purchase J-GLOW skin care and cosmetic items. This study employed a quantitative survey methodology. Multiple regression analysis was used to analyze an association between brand image and purchasing the J-GLOW product. The content marketing variable has no relationship with J-GLOW product purchase decisions. Meanwhile, product quality influences the choice of the J-GLOW skin care product. It is indicated by the fact that the F-count value is greater than the F-table value (22,763 3,10), and the actual value is less than the alpha value (0.000 0.05). It demonstrates that characteristics such as brand image (X1), content marketing (X2), and product quality (X3) have a significant impact on purchasing decisions. According to the findings of the study, the brand image (X1), content marketing (X2), and product quality (X3) variables had a 45.7% impact on the decision to purchase J-GLOW products. Additional factors influenced the remaining 54,3%.

show abstract

“…If Nestle can ensure highquality products consistently for their customers, there is a high likelihood that customers will stick to the brand for a long time. A study by Minar and Safitri (2017) has proven that customer loyalty is significantly impacted by product quality. Another study by Khoironi, Syah, and Dongoran (2018) has also revealed similar results where product quality directly influences customer loyalty.…”

Section: Product Qualitymentioning

confidence: 99%

Nestle, A Staple Brand in Everyone's Life: A Case Study on Brand Loyalty

Sia

Teh

Teng

et al. 2022

IJTHAP

View full text Add to dashboard Cite

Nestle is one of the leading food companies in the world. We aim to investigate how product quality, brand name, advertisement, and product price influence customer loyalty. We tested our hypotheses by examining 100 Malaysian consumers. We found that product quality and advertisement are positively related to customer loyalty. We also identify that advertisement is the most significant factor influencing customer loyalty. Given that advertisement is the most significant factor influencing customer loyalty, we conducted another survey in Kuwait to determine which advertisements influence consumer behavior, in which a total of 175 Kuwait consumers participated. The findings show consumer behavior is primarily impacted by TV advertisements and celebrity endorsements in their brand preference. The main reason for preferring Nestle products is their high product quality and advertising. Thus, Nestle is recommended to maintain its high quality and deal with celebrities for its advertisements to retain brand loyalty.

show abstract

Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)

Abstract: The purpose of this research is to (1)

Cited by 8 publications

References 2 publications

Measurement Model For Competitive Advantage Of Product

Measurement Model For Competitive Advantage Of Product

Effectiveness of Brand Image, Content Marketing, and Quality Product on Purchase Decision of J-GLOW Products

Nestle, A Staple Brand in Everyone's Life: A Case Study on Brand Loyalty

Contact Info

Product

Resources

About