Brand Name as a Barrier to Entry: The Rea Lemon Case

Krouse, Clement G.

doi:10.2307/1057827

Cited by 21 publications

(13 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…First, this seems to confirm that patent races with successful entry deterrence by the leader are rather rare events, which is in line with the findings from Cohen and Ishii (2006) or Kingston (2004). Second, these findings lead to implications for the literature on entry barriers, which originate from reputational effects (Krouse 1984), advertising (Demsetz 1982), scale effects (Rao and Rutenberg 1979;Scherer 1975), learning curve effects (Smiley and Ravid 1983), or long-term contracts (Smiley 1988). Patents proposed from winner-takesit-all situations are seen in a similar vein.…”

Section: Discussionsupporting

confidence: 82%

Patent race-like competition in drug lifecycle management (WITHDRAWN)

Sternitzke

2013

AMPROC

View full text Add to dashboard Cite

In patent races, competing firms conduct R&D and file patents in order to hinder market entry by competitors. Despite a vast body of theoretical work on patent races, there is a lack of empirical evidence. This paper makes a first attempt to identify patent races in pharmaceuticals. The dataset relies on drug lifecycle management activities within a class of drugs where firms strive to expand patent protection into niche markets by filing additional indications for their substances. Therefore, the competitive dynamics of filing such additional indications were studied. Although some cases could be found were firms were neck-and-neck (as proposed in the theoretical literature), the patents coming first did not no prevent granting of the later patents. The results contribute to both the literature on patent races and optimal patent breadth.

show abstract

Section: Discussionsupporting

confidence: 82%

Patent race-like competition in drug lifecycle management (WITHDRAWN)

Sternitzke

2013

AMPROC

View full text Add to dashboard Cite

show abstract

“…Karakaya and Stahl (1989) identified 19 types of market entry barrier. In the present study, competitive advantages of entrenched indigenous firms acting as entry barriers are indicated by five factors: product quality as a proxy for technology change (Porter, 1985); marketing/management skills (Caves and Mehra, 1986;Siddharthan and Dasgupta, 1983); brand name recognition (Krouse, 1984;Meisel, 1981;Porter, 1979); control of distribution channels (Anderson and Coughlan, 1987;Hines, 1957;Porter, 1980); and corporate size as a proxy for cost advantage (Bain, 1956;Porter, 1979;Siddharthan and Dasgupta, 1983). When entering a foreign market with strong local competitors, foreign entrants face greater difficulty of entry (less chance of control of market) and greater risks.…”

Section: Competitiveness Of Local Firms In Foreign Markets Hypothesesmentioning

confidence: 88%

Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode

Yung-Chul¹,

Konopa²

1993

International Marketing Review

View full text Add to dashboard Cite

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

show abstract

“…Even though the reputation of a domestic brand has spilled across borders, its extension to a foreign market is not always feasible due to various legal, cultural, and language reasons. Hence, when first entering a foreign country, most MNEs face a reputation barrier because their brand neither reduces quality uncertainty nor creates symbolic utility for local consumers (Demsetz, 1982;Krouse, 1984;Landes & Posner, 1987).…”

Section: Reputation Barriers and Entry Strategiesmentioning

confidence: 99%