Branding dan Digital Marketing Meningkatkan Penjualan pada Pelaku Usaha Dodol Nanas Desa Tambakmekar Jalancagak Kabupaten Subang

Abstract

Today's very rapid technological advances must always be followed by every business actor, including pineapple lunkhead business actors in Jalancagak District, Subang Regency. The growing use of the internet and easier accessibility with a wider reach open up opportunities for pineapple dodol business actors to do digital marketing. The first step that can be taken in digital marketing efforts is branding. The problem faced by pineapple dodol business actors in digital marketing is that there are still many giving the same brand name and the same and less varied form of packaging. The purpose of community service for pineapple dodol business actors is to provide an understanding and understanding of the importance of branding and digital marketing in an effort to increase sales. The implementation methods are in the form of counseling, discussion, comparative studies, and mentoring. The result of community service is the benefits felt by dodol business actors about the importance of branding and digital marketing.

Pendampingan Pelayanan Kua Jalancagak Kabupaten Subang Dalam Implementasi Kebijakan Sertifikasi Halal

“…Realitas soal penyuluhan dan sosialisasi label halal yang dilakukan oleh Penyuluh Agama KUA Jalancagak seperti yang dipaparkan di atas, menjadi entitas yang menarik dan perlu untuk digali lebih dalam, karena Kecamatan Jalancagak sendiri merupakan wilayah di Kabupaten Subang yang cukup strategi dan dinamis. Di Kecamatan Jalancagak ini terdapat beberapa makanan khas dari Kabupaten Subang, Jawa Barat, seperti misalnya Dodol Nanas (Zulfikar et al, 2022), Keripik Gitrek (Arifudin, Juhaidi, et al, 2020) Abon Jantung Pisang (Arifudin, Wahrudin, et al, 2020), dan Nanas Madu (Kosasih et al, 2021) yang menjadi buah icon Subang, sehingga Kabupaten Subang mendapat julukan sebagai "Kota Nanas Madu". Makanan khas Subang yang dikemukakan tadi, sebagian besar tempat produksi olahannya berada di wilayah Kecamatan Jalancagak.…”

Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication

“…In addition, Zinaida and Muzakir (2021) also stated that MSMEs need direct assistance in making logos and optimizing branding on packaging, even if only on a simple scale. The reason is that branding is helpful as an effort to increase sales (Zulfikar et al, 2022;Destriana et al, 2022) and affect consumer loyalty (Yunaida, 2017). Furthermore, Oktaviani (2018) stated that brand awareness could increase the existence of MSME products.…”