The digital marketing implemented optimally will improve the positive perception of the consumer candidates so that it develops a strong brand image impacting at an interest in buying.  How the institution maximizes the digital marketing function and how the institution's brand in the mind of the candidates might influence the interest of the students to become the students of the institution have become the phenomenon interesting to research.  This research aims to assess the influence of digital marketing and brand image on buying in the students of tutoring institutions in Bandung.  The research method used in this research is multiple linear regression.  The analysis units used in this research are the students of tutoring institutions in Bandung.  The sample-taking way is done using simple random sampling.  The value of the coefficient 1 = 0.466 and 2 = 0.457 and the value of F value is 710.596. The result shows that digital marketing and brand image influence interest in buying both simultaneously and partially.

Today's very rapid technological advances must always be followed by every business actor, including pineapple lunkhead business actors in Jalancagak District, Subang Regency. The growing use of the internet and easier accessibility with a wider reach open up opportunities for pineapple dodol business actors to do digital marketing. The first step that can be taken in digital marketing efforts is branding. The problem faced by pineapple dodol business actors in digital marketing is that there are still many giving the same brand name and the same and less varied form of packaging. The purpose of community service for pineapple dodol business actors is to provide an understanding and understanding of the importance of branding and digital marketing in an effort to increase sales. The implementation methods are in the form of counseling, discussion, comparative studies, and mentoring. The result of community service is the benefits felt by dodol business actors about the importance of branding and digital marketing.

Identifying, creating and delivering customer value will gain a competitive advantage. Providing benefits and reducing costs/costs is an effort to increase value. Reducing the sacrifice the company can do marketing through social media and non-personnel communication because this can increase brand equity in customers. This study aims to analyze and prove the effect of social media and non-personnel communication on brand equity which has an impact on customer value. The research method used a survey to 200 smartphone customers in Bandung where respondents were given 29 closed questions with ordinal 1 to 5. The analytical tool used was path analysis. The results show that the respondent's perception of the customer value variable is in the fairly good to good category. The results also show that there is an influence of social media and non-personnel communication on brand equity either partially or simultaneously, the results also show that there is an influence of brand equity on customer value, there is an influence of social media and non-personnel communication on customer value partially

Automotive industrial competition in Indonesia is becoming tighter. Various types of cars are offered by the producers to the consumers for all segments. One of the types of the cars penetrated to the market in Indonesia is of the concepts of Low Cost and Green Car (LCGC) for the middle and lower segments. The customer relationship is the most important variable to maintain the customer loyalty. A good brand image can also be the supporting factor to keep them loyal. This study aims to determine the impact of relationship management and brand image to customer loyalty. This study was conducted through survey method, and data was collected from 400 vehicles owners. This paper used Structural Equation Modelling (SEM) to analysis. The result of the study shows that the customer relationship management and brand image impact simultaneously and partially to customer loyalty.

Setiap keberhasilan seorang peserta didik secara akademik merupakan salah satunya hasil dari kinerja guru. Guru dengan kinerja baik memiliki kemampuan dalam mengajar peserta didik didukung oleh kompetensi pedagogic, kompetensi sosial, kompetensi kepribadian, dan kompetensi professional. Kedisiplinan dari seorang guru juga merupakan salah satu faktor baik buruknya kinerja seorang guru. Guru dengan komtmen kerja yang tinggi juga akan memiliki kinerja yang tinggi juga. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kompetensi, disiplin, dan komitmen kerja terhadap kinerja guru pada SMA/SMK di Kecamatan Talegong Kabupaten Garut. Metode kuantitatif dengan pendekatan deskriptif verifikatif digunakan dalam penelitian ini, responden pada penelitian ini adalah para guru SMA / SMK sebanyak 70 orang, metode survei digunakan untuk memperoleh data dengan menyebarkan kuesioner dengan 37 pertanyaan tertutup. Alat analisa yangdigunakan adalah regresi linear berganda. Hasil menunjukan bahwa semua variabel dipersepsikan oleh para guru pada kategori sangat baik. Variabel Kompetensi, Disiplin, dan Komitmen Kerja mempunyai pengaruh positif dan signifikan terhadap Kinerja baik secara parsial maupun secara simultan.