Building Communities from the Inside Out

Lloyd, Nigel

doi:10.1007/978-3-030-63930-3_31

Cited by 3 publications

(3 citation statements)

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“…Creating a good brand is accomplished through the external and internal communication of an organization (Prasad, 2019). Employer branding is commonly defined as the sum of organizational efforts to communicate that it is a desirable place to work (Lloyd, 2002), and is increasingly becoming the responsibility of corporate communications within the organization. Communication specialists create strategic communication plans and disseminate messages to present to future employees about values and ethics.…”

Section: H1 Internal Communication Satisfaction Is Positively Related...mentioning

confidence: 99%

The Relationship of Internal Communication Satisfaction With Employee Engagement and Employer Attractiveness: Testing the Joint Mediating Effect of the Social Exchange Quality Indicators

Verčić

Galić

Žnidar

2021

International Journal of Business Communication

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In order to improve internal communication within organizations, it is necessary to understand it better. This study explores the potential impact of internal communication on employee engagement and employer attractiveness by testing the mediating effects of social exchange quality indicators. A survey of 1,805 employees was used to test the relationships between internal communication satisfaction, employee engagement, and employer attractiveness and the potential mediating variables; reflecting the perception of the social relationship between an organization and its employees. The results showed that communication satisfaction correlated positively with the social exchange quality indicators (psychological contract fulfillment and perceived organizational support) and both outcomes—employee engagement and employer attractiveness. Additionally, the social exchange quality indicators partially mediated the relationship between internal communication satisfaction and both employee engagement and employer attractiveness. Our findings were consistent with the theoretical models in which internal communication satisfaction leads to higher employee engagement and employer attractiveness.

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Section: H1 Internal Communication Satisfaction Is Positively Related...mentioning

confidence: 99%

The Relationship of Internal Communication Satisfaction With Employee Engagement and Employer Attractiveness: Testing the Joint Mediating Effect of the Social Exchange Quality Indicators

Verčić

Galić

Žnidar

2021

International Journal of Business Communication

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“…In this sense, Ruchika and Prasad (2017) assert that the creation of a good brand is established through external and internal communication. According to Lloyd (2002), EB is defined as the sum of the efforts that each organization makes to communicate that a particular company is a desirable place to work. It is evident that the responsibility of EB is part of the corporate communication of an organization.…”

Section: Employer Brandingmentioning

confidence: 99%

Internal communication and employer branding within a humanistic model – a case study of IKEA (Spain, 2019–2021)

Pérez-Pérez

Fernández

Mas

2022

CCIJ

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PurposeThe study aims to establish that a humanistic model is a necessary context for efficient employer branding (EB) and to identify the characteristic features of a humanistic model in IKEA.Design/methodology/approachThis study included a review of the scientific literature and a narrative case study via semi-structured interviews with top management leaders and middle managers.FindingsThe research demonstrates that the effectiveness of EB depends on the implementation of a humanistic model and that IKEA uses a business paradigm that involves EB through a humanistic management model. In addition, the pandemic has enhanced prosocial management and revealed the need for this model in companies. Through the analysis of the humanistic model used by IKEA, the authors provide an example of how other organizations and business leaders can develop communities and society not based on profit maximization. However, further research is needed to contrast the quantitative information provided by the company itself and by external sources. What is offered in this article is the starting point for future studies on this topic.Originality/valueThis is one of the first studies on EB in the context of a humanistic model and the first to use IKEA as a paradigmatic example.

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“…Branding toward customers is a welldeveloped concept in marketing, and it has been applied to the context of employer branding among employees (Backhaus & Tikoo, 2004). External and internal communication of an organization together create an employer brand (Ruchika & Prasad, 2019) in an effort to present an organization as a desirable place to work (Lloyd, 2002). Employer branding is increasingly recognized as part of corporate communications within the organization .…”

Section: Introductionmentioning

confidence: 99%

Effects of an external crisis: How internal communication influences employer brands

Verčić

Špoljarić

2023

Contingencies & Crisis Mgmt

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This study explores how a major external crisis, like the COVID‐19 pandemic, affects employees' perception of their employers, as a result of changes in internal communication practices. A total of 3457 employees filled out a questionnaire on internal communication satisfaction and employer attractiveness; 1805 just before the first COVID‐19 outbreak in Europe and 1652 after the first outbreak. Multi‐group structural equation modelling was conducted to examine how the relationship between internal communication satisfaction and employer attractiveness changed as a result of the crisis. The effect of different internal communication aspects on employer attractiveness was altered. Horizontal communication remained only significant determinant of positive employer perception even after the crisis. Channels of internal communication and informal internal communication lost their significant influence on employer perception, whereas communication climate and level of available corporate information gained significant influence. This study elucidates how an external crisis alters the relationship between internal communication and employer branding and can help organizations optimize their communication strategies during and after a major crisis to retain and attract desired employees.

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Building Communities from the Inside Out

Cited by 3 publications

References 0 publications

The Relationship of Internal Communication Satisfaction With Employee Engagement and Employer Attractiveness: Testing the Joint Mediating Effect of the Social Exchange Quality Indicators

The Relationship of Internal Communication Satisfaction With Employee Engagement and Employer Attractiveness: Testing the Joint Mediating Effect of the Social Exchange Quality Indicators

Internal communication and employer branding within a humanistic model – a case study of IKEA (Spain, 2019–2021)

Effects of an external crisis: How internal communication influences employer brands

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