Technological advancement in Building Integrated Photovoltaics (BIPV) has converted the building façade into a renewable energy-based generator. The BIPV façade is designed to provide energy generation along with conventional design objectives such as aesthetics and environmental control. The challenge however, is that architectural design objectives sometimes conflict with energy performance, such as the provision of view and daylight versus maximum power output. In innovative cases, the characteristics of conventional BIPV façades have been modified by researchers to address such conflicts through customization as an emerging trend in BIPV façade design. Although extensive reviews exist on BIPV product types, design integration, adoption barriers and performance issues, research on BIPV customization has not been reviewed as a solution to BIPV adoption. This paper seeks to review the potential of BIPV façade customization as a means of enhancing BIPV adoption. The current paper identifies customization parameters ranging from the customization category, level, and strategies, and related architectural potential along with an assessment of their impact. The findings reflect that elemental and compositional level customization using combined customization strategies provide enhanced BIPV products. These products are well integrated for both energy generation and aesthetic applications with a power output increase of up to 80% in some cases. The paper concludes that a wide range of BIPV adoption barriers such as aesthetics, architectural integration, and performance can be overcome by appropriate BIPV customization.