Business Optimism in COVID-19 Pandemic Period in Indonesia

2022

SAJSSE

Self Cite

Aims: This study aimed to discover the effect of relationship marketing, promotions, and brand image on purchasing decision of Sahira Dates syrup. Study Design: Quantitative study Place and Duration of Study: Study location was in Bogor City, with a study duration of five months from August – December 2021. Methodology: An associative study using a quantitative approach. The study population was Sahira Dates syrup customers. The samples were 137 respondents, determined using purposive sampling. Data were collected using interviews, questionnaire, and documents. The study utilized validity test, reliability test, descriptive statistical analysis, classic assumption test, multiple linear regression analysis, and hypothesis test with the SPSS Statistic 20 program. Results: The study results showed that the total average of each variable was categorized as good. The relationship marketing sub-variable had a high average assessment, where employees of Sahira Dates syrup are fast and responsive in handling customer complaints. The promotion sub-variable had a high average assessment, where promotions in the form of rebates (IDR) and discounts (%) by Sahira Dates syrup can attract customers appeal to purchase. The brand image sub-variable had a high average assessment, where services offered by Sahira Dates syrup staff are positive. The purchasing decision sub-variable had a high average assessment, where the price as affordable by the public’s purchasing power. Partially, relationship marketing, promotion, and brand image variables positively and significantly affected purchasing decision. Meanwhile, simultaneously, relationship marketing, promotions, and brand image affected purchasing decision. The researcher suggests maintaining a better long-term relationship between the company and its customers by providing services about company information, product information, customer complaints, or consultations about herbal medicines through forums or other media communication in order to create good corporate and customer relationships and employees can better understand the character of each customer. Also improving marketing communication, including by doing promotions by giving discounts, buy 1 get 1, free shipping, and building with other products on social media such as Facebook (Meta), TikTok, Instagram, website, youtube, marketplace, and others. Conclusion: Relationship marketing, promotions, and brand image had a partial, positive, and significant effect on purchasing decision. Meanwhile, simultaneously, relationship marketing, promotions, and brand image affected purchasing decision.

Section: Discussionmentioning

confidence: 99%

The Effect of Relationship Marketing, Promotions, and Brand Image on Purchasing Decision of Sahira Dates Syrup

Simanjuntak¹,

2022

SAJSSE

Self Cite

“…Maka pelaku UMK perlu memiliki strategi dalam menghadapi perubahan situasi ekonomi dan tren yang berubah akibat pandemi Covid-19 agar dapat terus menjalankan usaha. Antara lain memanfaatkan kecanggihan teknologi, bersikap fleksibel dan memperhatikan terkait perilaku dan kebiasaan baru masyarakat di masa pandemi (Kusumaningrum, Hurdawaty, & Yenny, 2020). Strategi usaha menunjukkan langkah atau tahapan upaya yang dilakukan perusahaan untuk menjadi unggul dan kompetitif di kancah persaingan bisnis yang merupakan hal dasar yang perlu direncanakan sebelum memulai bisnis (Wardoyo, Rusdianti, & Purwantini, 2015) (Permana, 2015).…”

Section: Pendahuluanunclassified

Strategi Usaha Mikro Kecil (UMK) Kuliner Menghadapi Pandemi Covid-19 di Jakarta

Pangestu

Yolanda

et al. 2021

DRB

Self Cite

Tujuan penelitian ingin mengetahui secara menyeluruh bagaimana strategi UMK kuliner di Jakarta menghadapi pandemi Covid-19 mulai dari analisis lingkungan eksternal dan internal usaha, perencanaan strategi, tahap implementasi, serta evaluasi yang dilakukan UMK di masa pandemi. Penelitian kualitatif dengan narasumber UMK kuliner di Jakarta yang bersedia diwawancara serta beberapa konsumen UMK. Hasil penelitian didapatkan analisa internal UMK “IKAN-IKAN” , UMK “MIE AYAM ALAY” , UMK “CONGFAN” , UMK “BAKSO SAPI WARBAKS DAAN MOGOT” memiliki produk kuliner siap saji yang umum dan populer di wilayah Jakarta. Di masa pandemi stategi produk inovasi variasi produk frozen. Lebih memfokuskan peningkatan kebersihan dan pengemasan produk. Analisa internal sumber daya manusia berasal hubungan kekeluargaan yang dianggap lebih kuat bertahan. Strategi UMK meningkatkan kualitas sumber daya manusia dengan mengikuti beragam pelatihan di masa pandemi.Terkait harga produk kuliner tetap sama di masa pandemi. Terkait promosi pemasaran UMK membuat strategi menambah porsi promosi pemasaran usaha secara online, mengunakan media sosial dan aplikasi layanan pesan antar online yang kenyataannya konsumen dan pelaku usaha kuliner sangat terbantu dengan adanya aplikasi online, mengalami peningkatan yang pesat dan lebih terkenal di saat pandemi berkat bantuan media daring aplikasi layanan pesan antar. Kata kunci: Strategi; Usaha; UMK; Kuliner; Pandemi

“…Pandemi COVID-19 tidak hanya menjadi permasalahan kesehatan secara global, namun juga memengaruhi aspek ekonomi berkelanjutan yang berdampak pada aspek lainnya (Kusumaningrum et al, 2020), termasuk Indonesia yang mengalami kemunduran ekonomi dari semua bidang usaha. Badan Pusat Statistik (BPS) mengemukakan Indonesia resmi mengalami resesi pada kuartal III/2020 dan terjadi peningkatan tingkat pengangguran terbuka (TPT) dari 5,23 persen menjadi 7,07 persen (money.kompas.com, 2020).…”

Section: Pendahuluanunclassified

Dufan (Dunia Fantasi) Ancol di Era Pandemi Covid-19

Hurdawaty

2021

TSJ

Self Cite

The enactment of government policies to stop the spread of the virus, requires DUFAN to face new habitual adaptation situations by implementing health protocols, devising various strategies to ensure visitors even if limited movement can still have fun safely. This research discusses the adaptation efforts of tourist objects in the face of the COVID-19 pandemic. It is hoped that this research can become input in planning the adaptation of tourist destination. The qualitative research method used purposive sampling, the collection technique used triangulation (combined) and inductive data analysis. The results of the research are operational observation data of DUFAN, the obstacles faced and the perception of visitors in the pandemic era. DUFAN's operational activities conform to the Taman Impian Jaya Ancol policy. DUFAN's operational reopening was accompanied by various regulations; restrictions on visitors, online ticket reservations, check ticket and body temperature. Availability of hand sanitizer facilities and standing banner for health protocol regulations. There is a surveillance section that always goes around the entire DUFAN area and an environmental disinfection section. The implementation of the health protocol in the operation of game rides is carried out well, however, there are several obstacles faced. The main obstacle is the awareness of visitors about the importance of adhering to health protocols anytime anywhere in the DUFAN area smoking carelessly, not wearing a mask during activities in the DUFAN environment, violation of distance restrictions in queues. The perception of DUFAN visitors in the era of the COVID-19 pandemic was quite good as assessed in terms of operational management systems, online ticket purchases, health protocol information, health protocols for visitors and tourist officers, availability of hand washing facilities, and safety of traveling in DUFAN. Visitors expect more tourist officers at DUFAN to patrol to remind visitors to apply health protocols, especially physical distancing.