The research aims to identify the influential factors in developing cooperative development strategies in the city of Bogor. Research data using primary data and analysis using quantitative methods with SWOT and AHP analysis. The results of the research on the internal-external (IE) matrix show that the position of cooperative development is in cell one by implementing a growth strategy through vertical integration, by means of backward integration, meaning that in order to develop cooperatives in Bogor City, they must be independent, which means the use of all factors of production rely on the cooperative's own business, both products, human resources and other resources. The results of AHP show that the most prioritized strategy implemented is a strategy of trying to improve information and technology systems so that they can innovate and compete with other similar businesses. Cooperatives can make efforts to increase cooperation with the government and the private sector in the field of science and technology development so that cooperatives can innovate and compete in the market, as well as efforts to increase public trust in cooperatives and the need to make regulations and policies that support the development of cooperatives.

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.

This study aims to explain the Effect of Corporate Social Responsibility (CSR) and Word of Mouth (WOM) upon Corporate Image (Case Study of Bogor Whiz Prime Hotel). The analytical tool used in this study is Multiple Linear Regression which was first tested using validity and reliability tests. The data analysis technique used in this study is using SPSS 24.0 computer statistical software. The sampling method taken was 120 respondents. The results of this study indicate that Corporate Social Responsibility (CSR) has a significant effect

Aims: This study aimed to discover the effect of relationship marketing, promotions, and brand image on purchasing decision of Sahira Dates syrup. Study Design: Quantitative study Place and Duration of Study: Study location was in Bogor City, with a study duration of five months from August – December 2021. Methodology: An associative study using a quantitative approach. The study population was Sahira Dates syrup customers. The samples were 137 respondents, determined using purposive sampling. Data were collected using interviews, questionnaire, and documents. The study utilized validity test, reliability test, descriptive statistical analysis, classic assumption test, multiple linear regression analysis, and hypothesis test with the SPSS Statistic 20 program. Results: The study results showed that the total average of each variable was categorized as good. The relationship marketing sub-variable had a high average assessment, where employees of Sahira Dates syrup are fast and responsive in handling customer complaints. The promotion sub-variable had a high average assessment, where promotions in the form of rebates (IDR) and discounts (%) by Sahira Dates syrup can attract customers appeal to purchase. The brand image sub-variable had a high average assessment, where services offered by Sahira Dates syrup staff are positive. The purchasing decision sub-variable had a high average assessment, where the price as affordable by the public’s purchasing power. Partially, relationship marketing, promotion, and brand image variables positively and significantly affected purchasing decision. Meanwhile, simultaneously, relationship marketing, promotions, and brand image affected purchasing decision. The researcher suggests maintaining a better long-term relationship between the company and its customers by providing services about company information, product information, customer complaints, or consultations about herbal medicines through forums or other media communication in order to create good corporate and customer relationships and employees can better understand the character of each customer. Also improving marketing communication, including by doing promotions by giving discounts, buy 1 get 1, free shipping, and building with other products on social media such as Facebook (Meta), TikTok, Instagram, website, youtube, marketplace, and others. Conclusion: Relationship marketing, promotions, and brand image had a partial, positive, and significant effect on purchasing decision. Meanwhile, simultaneously, relationship marketing, promotions, and brand image affected purchasing decision.