“…Another group of papers explores the use of non-market strategies to gain legitimacy and improve firm performance, through environmental labelling (Wang, Cui, & Liang, 2015), the offering of socially valuable goods and services (Darendeli & Hill, 2016), the development of new entrepreneurial technology (de Lange, 2016), and the use of reporting (Marano, Tashman, & Kostova, 2017) and CSR certifications (Husted, Montiel, & Christmann, 2016). Strategies aimed at tackling child labor (Kolk & Van Tulder, 2004) and reducing greenhouse gas emissions (Duc & Ba, 2017) emerge at the more critical end of the spectrum. These studies are situated alongside other work discussing corporate social irresponsibility and dubious behavior (Fiaschi et al, 2017;Myers, 1999), product recalls due to design flaws (Beamish & Bapuji, 2008), and the impact of gray-market activity on strategic and economic performance (Myers, 1999).…”