In an era of globalization, economies over the world have become increasingly international and competitive. According to Alahuhta et al (2005), the last three decade has seen a massive revolution in technology use at both individual and organizations level with several organizations replacing the manual system of operation with modern technologies and computer powered machines. Acheampong, et al (2017) explain that three decades ago it was a dream to conceive that at a point in time all of the world’s knowledge could be put on a single world wide web and browsed by people from different parts of the world for free. These are the realities of the contemporary business place which Casey & Wilson-Evered (2012) explained has been facilitated by the advances in technology and globalization. According to Zaremohzzabieh, et al (2014), e-commerce platform appeared along with the development of internet and the necessities of ventures has given a web-based exchanging spot to customers and suppliers. It is a virtual system for purchasers and merchants, utilizing computer programming technology to coordinate assets on the web and accomplish the objective of community program (Ruzzier, AntonciC, Hisrich, & Konecnik, 2007). E-commerce platform gives all members equivalent and public information location of many services. Merchants can disseminate product information on e-commerce platforms, while purchasers can get a wide range of information without going outside (Strauss, 2016). As a new trend in the economic development and a new pattern of future business advancement, e-commerce platform plays a critical part with many attributes i.e. third party, service nature, neutrality and integration (Ling, et al, 2010).