Buy two and get X% off: Quantity discount under consumers’ anticipated regret

Yang, Xiying; Hua, Guowei; Cheng, T.C.E.; Zhang, Li; Zhang, Yi; Ye, Xu

doi:10.1016/j.ijpe.2022.108624

International Journal of Production Economics

2022

DOI: 10.1016/j.ijpe.2022.108624

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Buy two and get X% off: Quantity discount under consumers’ anticipated regret

Xiying Yang

Guowei Hua²,

T.C.E. Cheng³

et al.

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Cited by 7 publications

References 42 publications

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Should brand‐owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

Guan,

Yu,

Dong

et al. 2024

Manage Decis Econ

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Original products (sold by a brand‐owner) are exposed to the dual challenge of imitation products (sold by a copycat) and deceptive counterfeit products (provided by a counterfeiter). In such cases, consumers face higher shopping risks and are more likely to experience post‐purchase regret. Blockchain can prevent the infiltration of deceptive counterfeits and the occurrence of regret, but its adoption can also raise consumer privacy concern. Hence, considering the above factors, we focus on the brand‐owner's blockchain adoption strategy. First, we define two types of regret: counterfeit‐purchasing regret (CPR) and low‐cost‐effective regret (LCR). Second, we consider three scenarios: scenario NR: without blockchain and considering only CPR, scenario NT: without blockchain and considering only LCR, and Scenario B: with blockchain. Finally, we compare the equilibrium results under scenarios NR and NT with those under scenario B, respectively. We interestingly find that blockchain adoption benefits the brand‐owner when (1) privacy concern is low or (2) privacy concern is moderate and the sensitivity factor of CPR is large or the sensitivity factor of LCR is small. Therefore, we advise brand‐owners to intervene in consumers' sensitivity to regret in order to make blockchain adoption work in their favor.

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Should brand‐owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

Guan,

Yu,

Dong

et al. 2024

Manage Decis Econ

View full text Add to dashboard Cite

show abstract

Editorial: International Journal of production economics – Celebrating volume 250

Minner

2022

International Journal of Production Economics

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Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?

Hu,

Zhang,

Wen

2023

International Journal of Production Economics

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Buy two and get X% off: Quantity discount under consumers’ anticipated regret

Cited by 7 publications

References 42 publications

Should brand‐owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

Should brand‐owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

Editorial: International Journal of production economics – Celebrating volume 250

Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?

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