Buyer preferences for auction pricing rules in online outsourcing markets: fixed price vs. open price

Hong, Zhijuan; Wu, Ruhai; Sun, Yan; Dong, Kunxiang

doi:10.1007/s12525-019-00378-3

Cited by 7 publications

(1 citation statement)

References 81 publications

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“…Trust is a critical aspect of human behavior that generally refers to an individual's willingness to accept other people without monitoring or controlling their actions (Alarcon et al, 2016; Hong et al, 2020; Mayer et al, 1995). As a personality trait, trust propensity reflects one's stable tendencies to believe or trust others (Choi, 2019; Mayer et al, 1995).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

Consumers' trust propensity and continuous use intention toward the sharing economy: A moderated mediation model

Sun

et al. 2022

J of Consumer Behaviour

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This study is aiming to explore the mechanism by which consumers' trust propensity affects their continuous use intention toward the sharing economy platform. The results suggest that organizational legitimacy mediates the relationship between trust propensity and continuous use intention. Moreover, we find that perceived social impact of the sharing platform moderates the indirect effect of consumers' trust propensity on continuous use intention via organizational legitimacy. This study illustrates the roles of users' personality trait and sharing platforms' social attributes in explaining consumer behavior in sharing economy. In addition, theoretical and practical implications are offered.

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