Buying or browsing?

Brown, Mark; Pope, Nigel Kenneth; Voges, Kevin E.

doi:10.1108/03090560310495401

Cited by 400 publications

(82 citation statements)

References 61 publications

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“…Brown et al show that gender and product type might predict purchase behavior 3 . To expand our understanding about how shopping orientation affects online purchase behavior, we consider gender and sock types as moderating variables (See Figure 1).…”

Section: Moderating Effects Of Gender and Sock Typesmentioning

confidence: 99%

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Online Shopping Orientation and Purchase Behavior for High-Touch Products

Chen

Hung

2015

ijecs

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The development of e-Commence means that many customers are familiar with this channel. While retailers have used the online channel to increase sales some items, such as socks, are less frequently purchased this way. In this study we examine the relationship between shopping orientation and online shopping behavior in the context of sock purchase. We sample 307 online shoppers. We examine whether shopping orientation affects the behavior to purchase socks online. Our analysis also considers whether the relationship between shopping orientation and purchase behavior differs according to sock types (i.e. general or specific). Recreation orientation positively, and price negatively relates to purchase behavior. Gender and sock types affect the relationship between consumer shopping orientation and purchase behavior. Males have a higher convenience orientation than females. Customers who purchase specific socks online are recreationally oriented and not concerned about price. The results indicate that when people experience more enjoyment shopping, they are more likely purchase socks online. Making online shopping interactive increases customers' recreational value and purchase behaviors.

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Section: Moderating Effects Of Gender and Sock Typesmentioning

confidence: 99%

“…The factors predict consumers' behavior towards use of this channel attracts specific attention 2 . By examining consumers' shopping lifestyle, it is possible to understand their attitudes towards different shopping channels 3 .…”

Section: Introductionmentioning

confidence: 99%

Online Shopping Orientation and Purchase Behavior for High-Touch Products

Chen

Hung

2015

ijecs

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“…In other words, hedonism remarks emotional drives (Hirschman and Holbrook 1982) as well. Individuals with experience in felicific shopping or surfing are more willing to repeat it and develop impulsive behaviours (Jarboe and McDaniel 1987;Beatty and Ferrell 1998;Koufaris 2002;Brown, Pope, and Voges 2003) In the present study, surfing enjoyment refers to clients' enjoyment and satisfaction at the time of visiting the library environment. Some empirical studies have alleged that emotional state or perceived pleasure affects individuals' surfing activities, hence are influenced more by the existing drives (Bellenger, Robertson, and Greenberg 1977;Bellenger and Korgaonkar 1980).…”

Section: Surfing Enjoymentmentioning

confidence: 91%

Assessing the factors influencing clients’ impulsive information seeking behaviour in using information resources and services of the academic library

Kakhki¹,

Harati²,

Doreh³

2019

MJLIS

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The purpose of the present study was to identify and examine the factors that influence the library clients' impulsive behaviour in using resources and services in an academic library. A survey research on the students population of Ferdowsi University of Mashhad in Iran was designed. A researcherdeveloped questionnaire was used for data collection. After determining the validity and reliability of the research instrument, the questionnaire was distributed to 380 students based on a stratified random sampling procedure. Structural Equation Analysis, Path Analysis and the Linear Structural Relation (LISREL) software were used for data analysis. The results showed that (a) the time available to the students, and their interest in books and libraries, bring about surfing enjoyment and make the library a more enjoyable place for them; (b) individual features influence the students' tendency towards impulsive use; (c) environmental features of the library directly affect students' positive emotions and impulsive using behaviour, and indirectly affect it through their positive emotion; and (d) Surfing enjoyment had a direct effect on the students' positive emotion and their tendency towards the impulsive use of the library resources and services. The direct relationship between the students' positive emotion and their tendency towards impulsive use was not confirmed. However, the results of the path analysis showed a direct and significant effect of the positive emotion on the impulsive use of the library resources and services in the selected population.

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“…For internet user, online purchasing is easier and saving time. It is also a good solution for consumer who does not have enough time to shop and choosing goods in store (Brown and Reid, 1997 as cited in Brown et al 2003). Before purchase, consumers need to ensure whether the website could be trusted or not.…”

Section: Introductionmentioning

confidence: 99%

Key Factors Analysis of E-Commerce and Marketplace Purchasing Decision in Palembang

Rosa

Iisnawati

Daud

2019

Sriwijaya Int. J. of Dynamic Eco. And Buss.

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We could find the existing of many e-commerce and market place in Palembang, such as MatahariMall.com, Zalora, Lazada, Tokopedia, Blibli, Shopee, Elevania and Bukalapak. To win the competition and build a sustainable competitiveness, those ecommerce and market place need to hold the key factors of online purchase decision. This research purpose is to investigate online shopping experience, word of mouth and web brand image affect to web trustworthiness and whether purchase decision affected by web trustworthiness and online shopping experience. The data taken from questionnaires that distributed to 100 respondents in Palembang. This research analyzed by using Structural Equation Modelling (SEM). The results show a positive influence between online shopping experience and branding image to web trustworthiness. Word of mouth does not have influence to web trustworthiness. The result found that positive influence between web trustworthiness to purchase decision, whereas online shopping experience does not have influence to purchase decision.

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Buying or browsing?

Cited by 400 publications

References 61 publications

Online Shopping Orientation and Purchase Behavior for High-Touch Products

Online Shopping Orientation and Purchase Behavior for High-Touch Products

Assessing the factors influencing clients’ impulsive information seeking behaviour in using information resources and services of the academic library

Key Factors Analysis of E-Commerce and Marketplace Purchasing Decision in Palembang

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