C2C value co‐creation through social interactions in tourism

Reichenberger, Ina

doi:10.1002/jtr.2135

Cited by 66 publications

(70 citation statements)

References 53 publications

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“…Those involved in tourism experience design and management therefore need to consider how this motivator can be marketed, put in to practice and leveraged post-event. This sits well with the growing interest in consumer (rather than brand) narratives and the co-creation of these with fellow travellers and the wider social network (Reichenberger, 2017;Prebensen, Vittersø, and Dahl 2013;Boley et al, 2018). 37 The concept of emotional synchrony also helps us to understand important, and perhaps neglected, aspects of the social nature of humans, why we seek out shared experiences and how strongly we need to be able to create a shared narrative about these experiences.…”

Section: Future Research Agendamentioning

confidence: 85%

I Remember How We All Felt: Perceived Emotional Synchrony through Tourist Memory Sharing

Wood

2019

Journal of Travel Research

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Durkheim’s theory of collective emotion and the concept of perceived emotional synchrony are used to explore tourism memories and to create a conceptual model explaining how and why we come to agree on how we felt when reliving past tourism experiences. This process is dependent on the malleability of memory, which allows emotional synchrony to happen in retrospect, regardless of actual feelings at the time. I argue that the innate motivations behind this post-consumption merging are a stronger sense of community and of belonging to a social group. For tourism practitioners, this highlights where the true value lies for the consumer, the belief in a shared emotional experience. This value develops through the synchronization of memories creating the basis for a shared memory economy. The implications for tourism marketers are discussed, and suggestions for further research into memory and travel experience are identified.

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Section: Future Research Agendamentioning

confidence: 85%

I Remember How We All Felt: Perceived Emotional Synchrony through Tourist Memory Sharing

Wood

2019

Journal of Travel Research

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“…Following an inductive approach for analyzing data from focus group discussions of cruise communities, the varying levels of interactions were summarized into three scenarios: no interaction or superficial interaction with negligible impact, spontaneous interactions that became an autotelic part of the cruise experience, and close interactions with lasting relationships that became one of the highlights of the cruise experience [9]. From the perspective of social constructivism, Reichenberger (2017) adopted social situation analysis in order to understand social interactions with other visitors and classified them into three levels of interaction: communitas level, social bubble level, and detached tourist level interactions [14]. Koenig (2018) investigated interactions between football spectators and classified them as two types-between known/familiar others, and between unknown-others [16].…”

Section: Tourist-to-tourist Interaction (Tti)mentioning

confidence: 99%

“…It is well-documented that the physical setting as external stimuli or "servicescape" can fundamentally influence social interactions between tourists [17,41,46]. Social aspects of environment such as the number of other tourists [10,41], physical proximity within the tour [40], social structure within the group [14], and perceived similarity with others [17] also contribute to TTI.…”

Section: Tourist-to-tourist Interaction (Tti)mentioning

confidence: 99%

“…TTI is the theoretical application of customer-to-customer interaction (CCI), which draws on the earlier servuction system model and has provided a wide range of insights [13]. After nearly two decades of development, the components and characteristics as well as influential factors of TTI have drawn academic attention [14]. Correspondingly, integral aspects of this topic have comparatively not been as fully studied as other service industries such as retailing, education, and passenger transportation [5].…”

Section: Introductionmentioning

confidence: 99%

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Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach

Sun

et al. 2019

Sustainability

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Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of festival experience. It is widely acknowledged that interactions between tourists significantly influence behavioral reactions such as desire to stay, satisfaction, and loyalty, which are important for tourism destination marketing. This study used grounded theory to obtain insights into onsite interactions between tourists and to propose a conceptual model of TTI on the Midi Music Festival in China. The model constitutes the types, drivers, and influence of TTI. Compared with mutual assistance and conflict, entertainment interaction plays an essential role in the overall evaluation of the festival experience. Individual characteristics are the internal drivers of interactions between tourists. Environmental elements including the festivalscape and social festivalscape are influential exogenous factors. Additionally, spatial locations of tourists at the venue play mediating roles between the driving elements and TTI. Since entertainment incidents construct the essential part of onsite interactions at festivals, managers can shape the atmosphere to encourage tourists to engage in interactive entertainment with others tourists. This should improve participants’ overall evaluations of the festival experience as well as the sustainable development of destinations where festivals are held.

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“…It helps the hotel establish a loyal customer base that attracts possible new customers along the way. However, a recent research argues that online value creation is not necessarily dependent upon the underlying social interactions but predominantly influenced by personal factors and attitudes towards sociability (Reichenberger, 2017).…”

Section: Theoretical Aspects Of Social Value In the Hotel Online Envimentioning

confidence: 99%

Maximizing Social Value in the Hotel Online Environment Using an Analytic Hierarchy Process

Pãunescu¹,

Moraru²

2018

JOC

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The paper analyses the possibilities that hoteliers have to create and maximize the social value of their online platforms, in terms of their functionality and usage, in order to improve sales and increase hotels' performance. It also discusses the opportunities that hotel managers can take to improve the hotel online decision-making strategy to convert more effectively visitors into actual customers. Although social value creation of online platforms has been well researched in the specialized literature, recent research has not examined the ways the online social value can be maximized and put into effective commercial use. The paper reviews the dimensions and characteristics of the hotel online environment by integrating literature analysis and field research practices. It employs the analytic hierarchy process method to analyse key elements of the hotel online environment that can serve as a focal point for value creation. The literature review and field research conducted pinpoint three possibilities of creating online social value: (a) building online trust, (b) ensuring high quality of the online service, and (c) providing effective online communication experience. The paper results have given deeper understanding regarding potential areas of the hotel online environment where social value can be obtained. They prove applicability of the analytic hierarchy process method for evaluation and selection of strategies for online social value creation. At the same time, the paper provides new valuable insights to hoteliers, which might support their decisions to improve the business by proactively incorporating strategies for online social value maximization.

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C2C value co‐creation through social interactions in tourism

Cited by 66 publications

References 53 publications

I Remember How We All Felt: Perceived Emotional Synchrony through Tourist Memory Sharing

I Remember How We All Felt: Perceived Emotional Synchrony through Tourist Memory Sharing

Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach

Maximizing Social Value in the Hotel Online Environment Using an Analytic Hierarchy Process

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