“…They exist independently from other interaction and communication, and therefore the user decides before producing and uploading his/her video what content he/she wants to disclose and whether to upload or not. This is also the case in other similar settings as weblogs (blogs), often characterized by voluntary self-disclosure (Bortree, 2005;Lee, Im & Taylor, 2008;Viegas, 2005;Ko & Kuo, 2009) as well as personal homepages (Misoch, 2007;Stern, 2002) or other self-related media products online (Misoch, 2013;Misoch, 2014). These communicational situations are characterized through asynchronicity and unidirectionality, and it seems that those factors might enhance self-disclosure: 'some people may even experience asynchronous communication as "running away" after posting a message that is personal, emotional, or hostile' (Suler, 2004).…”