Can green fatigue hamper sustainability communication efforts?

Strother, Judith B.; Fazal, Zohra

doi:10.1109/ipcc.2011.6087206

Cited by 11 publications

(8 citation statements)

References 5 publications

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“…Climate change and other issues are serious, nebulous, and can have large-scale consequences, making the acts carried out by individuals seem small and inconsequential. This can lead to green fatigue, or demotivation that is the result of information overload and lack of hope for meaningful change (Strother and Fazal 2011), and such hopelessness can be demotivating to consumers (Guyader, Ottosson, and Witell 2017). One solution may be to celebrate small and concrete wins that can positively reinforce further sustainable actions and keep consumers engaged. P 20 : Rewarding small milestones will encourage consumers to continue engaging in environmentally friendly behaviors and help avoid green fatigue. …”

Section: Theoretical Implications and Directions For Future Researchmentioning

confidence: 99%

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

White¹,

Habib²,

Hardisty³

2019

Journal of Marketing

1,180

915

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Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The authors also identify five broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outline how practitioners aiming to encourage sustainable consumer behaviors can use this framework.

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Section: Theoretical Implications and Directions For Future Researchmentioning

confidence: 99%

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

White¹,

Habib²,

Hardisty³

2019

Journal of Marketing

1,180

915

View full text Add to dashboard Cite

show abstract

“…Such a lack of knowledge can hardly be compensated for by providing bare facts within a declarative knowledge strategy. A possible reason for lack of confidence in their knowledge on the part of consumers is that they have been overloaded with pro-environmental information [22]. Rather than merely presenting facts, therefore, the information can be combined with proposals for action and participation, i.e., by undertaking also a procedural knowledge strategy.…”

Section: Discussionmentioning

confidence: 99%

“…In the absence of such knowledge, consumers have been found to weigh up the acceptable and inacceptable aspects of a technology rather than clearly stating an attitude [17]. Efforts to address this by providing excessive information on the new technology and on conservation may prove counterproductive, however, actually serving to increase consumer uncertainty and confusion [21,22]. Nevertheless, many consumers do show an interest in agricultural topics and actively seek and obtain information on these topics from mass media [20,23], which in its turn can shape consumers' attitudes and, thereby, affect their behavior [24].…”

Section: Introductionmentioning

confidence: 99%

Insights into German Consumers’ Perceptions of Virtual Fencing in Grassland-Based Beef and Dairy Systems: Recommendations for Communication

Stampa

Zander

Hamm

2020

Animals

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The share of cattle grazing on grassland is decreasing in many European countries. While the production costs of intensive stall-based beef and dairy systems are usually lower per kg product, grazing-based systems provide more ecosystem services that are valued by consumers. Innovative grazing systems that apply virtual fencing technology can improve animal welfare, optimize grassland use as pasture, and contribute to biodiversity conservation. Although consumer demand for pasture-raised products could promote animal-friendly practices, consumer perception of virtual fencing remains unknown. To address this gap in research, this study developed information brochures with different lines of argumentation and tested the responses of German consumers using concurrent think aloud protocols. The results demonstrated ambivalence in consumers’ attitudes to virtual fencing. The participants supported the idea of cattle pasturing to promote animal welfare and foster biodiversity declaring a willingness to contribute not only by paying price premiums for pasture-raised products but also through seeking other possibilities of action and participation. However, participants raised concerns about the effects on animal welfare and the social ramifications of the technology. The study offers recommendations for addressing these issues in communication and further contributes to the understanding of consumers’ perceptions of innovation in animal production.

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“…We believe emphatically that as academic scientists we cannot limit ourselves to the currency of our trade: peerreviewed publications. Essays or perspectives do not accomplish conservation, nor do they typically reach the public (Strother and Fazal, 2011;Morrison et al, 2018). We must work where we can to influence decision-makers and to implement sociocultural change related to environmental policy.…”

Section: Introductionmentioning

confidence: 99%

The Humpty Dumpty Effect on Planet Earth

Berger

Lambert

2022

Front. Conserv. Sci.

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Humans have treated the earth harshly. Degradation of extant ecosystems leaves little chance that they might function as they have in the past. Putting back the pieces and restoring what once existed is no longer possible even with re-wildling—an effect analogous to the Humpty Dumpty parable. However, we do have conservation successes after concerted efforts related to habitat protection, species and ecosystem restoration, and planning. While the changes to Earth's biosphere are grave, necessitating immediate and exhaustive action, our Humpty Dumpty world reassembles with progressive conservation victories at all regional scales from local to global which should lead to a modicum of optimism rather than despair. We suggest that to be truly effective our work as academic scientists must be more than publishing in scholarly journals. At the least, this should include changes in how success is measured in science and how university tenure is awarded.

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Can green fatigue hamper sustainability communication efforts?

Cited by 11 publications

References 5 publications

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

Insights into German Consumers’ Perceptions of Virtual Fencing in Grassland-Based Beef and Dairy Systems: Recommendations for Communication

The Humpty Dumpty Effect on Planet Earth

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