Can ‘nudging’ change behaviour? Using ‘behavioural insights’ to improve program redesign

Halpern, David; Gallagher, Rory

doi:10.22459/muadup.10.2015.11

Cited by 6 publications

(6 citation statements)

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“…Most women who engaged with the campaign were from the United Kingdom (77%); however, humour and the use of a Christian holiday in the campaign may not translate to other cultures internationally and may cause exclusion. Understanding your audience increases the chance of delivering appropriately framed health information that will ultimately lead to greater adherence, 13 which is critical when designing behavioural interventions 34 . As a result, diverse women's voices will be included in a larger research project to better understand women's experience of digital PFMT nudges.…”

Section: Resultsmentioning

confidence: 99%

“…Understanding your audience increases the chance of delivering appropriately framed health information that will ultimately lead to greater adherence, 13 which is critical when designing behavioural interventions. 34 As a result, diverse women's voices will be included in a larger research project to better understand women's experience of digital PFMT nudges. Future PPI work could explore cross‐cultural humour conventions in pelvic floor health and inclusivity.…”

Section: Resultsmentioning

confidence: 99%

“…Understanding your audience increases the chance of delivering appropriately framed health information that will ultimately lead to greater adherence, 13 which is critical when designing behavioural interventions. 34 As a result, diverse women's voices will exercise adherence in clinical settings is monitored and supported by clinicians. Behaviour change involves many interrelated factors, of which nudging is only one small part.…”

Section: Behaviour Change Techniques Used In Digital Reminders With T...mentioning

confidence: 99%

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#DryByChristmas: A patient and public involvement study on women's engagement with humorous pelvic floor muscle training digital nudges on social media

Harper,

Sheppard,

Miller

et al. 2024

Health Expectations

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IntroductionPatient and public involvement (PPI) is essential for women's health research. Little is known about how women engage with humorous social media and behavioural health messaging targeting pelvic floor muscle training (PFMT). This PPI aimed to understand how women engage with a humorous social media campaign encouraging PFMT. The study findings will influence the co‐design of a digital intervention to support women's adherence to PFMT.MethodsThe Guidance for Reporting Involvement of Patients and the Public Version 2 short form was used to report the study's findings. The study examined public engagement with a humorous social media campaign encouraging PFMT in women. A healthcare professional and comedian ran the campaign following the national guidelines for engagement in PFMT. Instagram analytics gave insight into the demographics of the public who engaged, how they engaged and the most popular content. The behaviour change techniques (BCTs) used in the digital nudges that generated the highest levels of engagement were analysed using the Capability Opportunity Motivation Behaviour Change Wheel.ResultsThe majority (96%) of the population showing the highest levels of engagement were women aged 35–44 years and were based in the United Kingdom (77%). The Instagram account saw an increase in engagement by 12% over the 3‐month campaign, with 22,032 users seeing digital nudges and 2645 engaging with the digital nudges. The preferred way of engaging was using Likes (9723). The common themes in the digital nudges that generated the highest levels of engagement were BCTs associated with the ‘social influences’ theoretical domain framework that targeted the core behaviour opportunity.ConclusionThe study findings suggest humour may improve women's engagement with online PFMT programmes; however, more rigorous research is required to better understand diverse women's experiences of humorous online PFMT nudges. Future studies may use PFMT mobile apps instead of social media to capture true user engagement and adherence to PFMT more accurately. The insights gained from the study will be taken forward to co‐design a digital behavioural intervention as part of a larger study.Public ContributionMembers of the public were involved in the co‐design of a digital health intervention that will be trialled as part of a larger research study. The public was involved using the social media platform Instagram. Public engagement with a humorous social media campaign to encourage women to engage with pelvic floor exercises was captured using Instagram analytics, for example, the timing of engagement.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

“…Understanding your audience increases the chance of delivering appropriately framed health information that will ultimately lead to greater adherence, 13 which is critical when designing behavioural interventions. 34 As a result, diverse women's voices will exercise adherence in clinical settings is monitored and supported by clinicians. Behaviour change involves many interrelated factors, of which nudging is only one small part.…”

Section: Behaviour Change Techniques Used In Digital Reminders With T...mentioning

confidence: 99%

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#DryByChristmas: A patient and public involvement study on women's engagement with humorous pelvic floor muscle training digital nudges on social media

Harper,

Sheppard,

Miller

et al. 2024

Health Expectations

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“…NBE-minded 'Behaviour Change' agendas first emerged in the United Kingdom and the United States. In 2004, the UK Cabinet Office published a paper on 'Personal Responsibility and Changing Behaviour' (Halpern et al 2004), noting how NBE insights might be translated into innovative policy strategies. During the decade thereafter, NBE-style policy thought gained significant traction within Anglo-Saxon governments and increasingly also beyond the Anglosphere.…”

Section: The Rise Of the Behavioural Insights Movementmentioning

confidence: 99%

Inside the behavioural state

Feitsma¹

2020

Bestuurskunde

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1.1 Initiation into the behavioural state The emerging behavioural state: promise, pressure or phantom? How confident is present-day government? Not too confident, it would seem. Solving public problems is generally seen as an arduous challenge. Our late modern society doesn't lend itself to be 'engineered'. It has only become more uncertain, complex, and 'liquid' (Bauman 1999) than before (e.g. Beck 1992; Giddens 1998). This acknowledgement of complexity reflects how today's policymakers think, 'see' and act. They commonly acknowledge that some policy issues have become 'wicked' (Head 2008): so convoluted and contested-both substantively and procedurally, empirically and normatively-that they can at best be 'tamed'. Also, today's policymakers-part of the New Public Governance paradigm-generally realize that they are heavily dependent on other societal actors to get things done and that forging strong and unified public-private networks is far from easy. So they buckle up, strengthen their tolerance for uncertainty and nonperformance, and confess that public problem-solving simply isn't easy. And yet, in the past two decades a policy trend has emerged that goes in the opposite direction of a modest state. This trend has given birth to a type of state that seems all too confident about its ability to shape society. This confidence is drawn from the opportunities discovered by recent advances in the behavioural sciences. A body of 'behavioural insights' (e.g. Dolan et al. 2010; OECD 2017; Lourenço et al. 2016) has developed rapidly, showing how humans often don't make decisions in wholly rational, but often more automatic ways. These insights have given rise to an unorthodox policy style, which subtly intervenes in the everyday spaces of society based on rigorous behavioural analyses and experiments (e.g.

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“…2 New journals have been launched to provide psychological scientists with platforms to discuss the translational and policy implications of their work (e.g., Social Issues and Policy Review, Policy Insights From the Behavioral and Brain Sciences, Translational Issues in Psychological Science ). And perhaps most significantly, governments have begun to rely on psychological research to inform the policies they use to govern (Halpern & Service, 2016; Holdren, 2016).…”

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confidence: 99%

Is Psychology Headed in the Right Direction?

Kross

2017

Perspect Psychol Sci

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Is psychology headed in the right direction? In this essay, I share my views on the answer to this question. I begin by describing how recent advances in technology, heightened levels of interdisciplinary collaboration, a renewed emphasis on considering the broader implications of basic psychological research, and field-wide efforts to encourage optimal research practices have combined to tilt psychology's trajectory upward. I then offer three suggestions for how to maintain the field's upward slanting course: (a) collaborate more to build cumulative knowledge, (b) improve the way we communicate contextual factors in psychological research, and (c) examine the psychological effects of technology. I conclude by offering a single piece of advice for new researchers and a few closing comments.

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Can ‘nudging’ change behaviour? Using ‘behavioural insights’ to improve program redesign

Cited by 6 publications

References 1 publication

#DryByChristmas: A patient and public involvement study on women's engagement with humorous pelvic floor muscle training digital nudges on social media

#DryByChristmas: A patient and public involvement study on women's engagement with humorous pelvic floor muscle training digital nudges on social media

Inside the behavioural state

Is Psychology Headed in the Right Direction?

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