2020
DOI: 10.21071/riturem.v4i2.13050
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Características de la demanda potencia del destino Cuba en la nueva normalidad postcoronavirus

Abstract: La pandemia generada por el virus SARS-CoV-2 ha provocado graves afectaciones al sector del turismo, influyendo, a gran escala, la gran incertidumbre en los visitantes internacionales a la hora de realizar viajes en el contexto de la nueva realidad. La presente investigación surge ante la necesidad de realizar estudios sobre las preferencias de los viajeros, que en una nueva “normalidad” puedan llegar al destino Cuba para de esta forma ser capaz de brindar un servicio de calidad. Por ello se propone como objet… Show more

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Cited by 4 publications
(6 citation statements)
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“…Then a serious media campaign is needed to create a social debate and support fair work conditions. In the end, as Hernández Flores et al . (2020) stated, customers begin to be sensitized and value companies that work in a fair manner.…”
Section: Discussionmentioning
confidence: 88%
See 1 more Smart Citation
“…Then a serious media campaign is needed to create a social debate and support fair work conditions. In the end, as Hernández Flores et al . (2020) stated, customers begin to be sensitized and value companies that work in a fair manner.…”
Section: Discussionmentioning
confidence: 88%
“…Thus, managers of tourism organizations and especially hotels, seek employees who can perform well while providing a high level of quality of service (Crawford and Hubbard, 2018). Meanwhile, tourists are increasingly sensitized and value companies that work in a fair, supportive and sustainable manner (Hernández Flores et al ., 2020), even more in the context of the coronavirus disease 2019 (COVID-19) and the post-pandemic period, in which guests claim for health and safety information and confirm the essence of functional structure and emotional ties in the specific field of hospitality (Liu-Lastres et al ., 2022).…”
Section: Introductionmentioning
confidence: 99%
“…De lo planteado anteriormente se deriva que todos estos aspectos son la base para una adecuada evaluación de las potencialidades. Para Hernández et al (2020), los gobiernos y empresas tienen el reto de estudiar el futuro de los destinos por la complejidad del contexto. Una eficiente evaluación podrá visualizar de forma clara los lineamientos para su desarrollo.…”
Section: Revista Iberoamericana Ambiente and Sustentabilidad Vol 4 2021unclassified
“…In Cuba, several investigations into agrotourism have been carried out, in which various analyses and proposals are reflected upon from different angles [35][36][37]. As a background to the research, it can be said that since 1990, the Cuban state has deployed a political will to strongly develop the tourism sector in the country.…”
Section: Introductionmentioning
confidence: 99%