Participants read vignettes in which two mental antecedents (e.g., two motivations, emotions, or attitudes) generally co-occurred with a behavior. When the behavior was undesirable, they believed that the more typical antecedent represented the stronger subjective experience of the target person. They also recommended that greater modification effort be directed toward the typical antecedent (Study 1) and believed that modifying it would be more effective in reducing the behavior (Study 2). Their responses violated the covariation rule and constituted endorsement of a "weaken the strongest link" strategy of behavior change. When the objective was to strengthen a causal chain to facilitate a desirable behavior, in contrast, participants indicated that they would strengthen the weakest link by modifying the atypical antecedent. Results suggest that both attributions and intervention strategies may be affected by intervention goal.Nothing is stronger than its weakest part.-Charles Kingsley, English clergyman (1856) One link snaps, and the whole chain breaks.-Yiddish proverb I always went for the jugular.-Harold Wilson, the late British prime minister, reflecting on his careerWe begin with a hypothetical problem and then consider the practical and theoretical significance of the questions it poses.Imagine that you supervise an office worker named Jean, whose job performance is marred by occasional blunders. Jean confides to you that she makes mistakes only when her frequent feelings of workload-related stress are aggravated by her sporadic annoyance with other employees. She tells you that she experiences workload-related stress a great deal of the time but that she is generally able to deal with it in a satisfactory way. Her mistakes tend to occur only when this stress is exacerbated by a simultaneous irritation with something that her coworkers have done. These episodes of irritation are relatively rare, and unless they occur when she is also experiencing workload-related stress, they do not appear to affect her performance. When the two sources of trouble co-occur, however, Jean's mistakes tend to multiply.To formalize Jean's description of the situation, both workload-related stress and annoyance with other employees may be characterized as necessary conditions for the problem behavior to occur. Although eliminating both of these antecedent conditions would be ideal for Jean, her mistakes might be reduced or eradicated by eliminating only one of them. Which condition holds the key to modifying Jean's behavior? Which should be the target of intervention effort?
Relevant Practical ConsiderationsAlthough both antecedents might be deemed necessary causes, they differ in their respective base rates. Feeling annoyed with coworkers is more unusual for Jean than her experience of workload-related stress. Accordingly, if the goal is to reduce Jean's on-the-job mistakes, a strategy aimed at targeting her sporadic feelings of annoyance seems consistent with folk wisdom and basic common sense. If the experience of workload-r...