“…Chouliaraki, 2012;Richey and Ponte, 2011;Vastergaard, 2009) is exemplified by the central role of celebrity advocacy (Littler, 2008;Chouliaraki, 2013;Cooper, 2008) and the incorporation of social media into humanitarian communication (Chouliaraki, 2012;Cooper, 2014). Both these practices seek to address and redress the inadequacies of earlier NGO communications paradigms and to engage western publics with far away others.…”