Changing user needs and motivation to visit a website through ad experience: a case study of a university website

Abstract

An organization’s website is one of its most crucial part in supporting the success of an organization. It can be used as a media campaign and acquaintanceship. Because of its importance, then user engagement is needed. User engagement is a crucial mediator in the process of persuasion involving interactive media. The user’s engagement in building the organization’s website is still low, especially on the university website. In this article, we developed a university web with a push notification to attract the user. Push notification implies not only a change in the interface between users and technology; they also imply changing user dynamics and patterns of use. This article discussing the use of push notifications can change the interest and motivation of web users. The questionnaires analyzed with User Experience Questionare+(UEQ+) conducted on respondents identified that users’ motivation to open and contribute to revisit websites increases.

Pengukuran Pengalaman Pengguna Aplikasi Platform Pembelajaran dan Konferensi Video Menggunakan Framework UEQ+

“…Walaupun metode UEQ telah banyak digunakan untuk mengukur pengalaman pengguna berbagai aplikasi termasuk pembelajaran elektronik [6]- [11], sistem pengelolaan administrasi akademik [12], [13], e-commerce [14]- [16], aplikasi kesehatan [17], [18], dan e-government [19], hingga saat ini masih sedikit sekali penelitian yang memanfaatkan UEQ+ karena framework ini masih tergolong baru. Beberapa penelitian yang telah menggunakan UEQ+ di antaranya adalah penelitian yang mengukur pengalaman pengguna dari voice assistant [20], [21], aplikasi ujian mobile [22], dan website universitas [23].…”

The Telegram notification system for improving library services Universitas Negeri Semarang

“…The business process proposed by the researcher is the system notification business process. Business procedures are closely related to the sustainable management of company operations (Budiman & Akhlis, 2021;Priefer, Rost, Strüber, Taentzer, & Kneisel, 2021). It is hoped that adding a business process in the form of this notification can break the system's bottleneck, and the business's continuity can run.…”

“…According to Bidargaddi, Pituch, Maaieh, Short, and Strecher (2018), push notifications are a kind of self-monitoring that can modify users' negative behaviors. The usage of push alerts might alter consumers' motivation and requirements (Budiman & Akhlis, 2021). Therefore, aim this research is to know the Telegram notification system for improving library services.…”

Implementation of Business Model Canvas in Micro, Small, and Medium Eenterprises (MSME) Wall Panel Furniture as an Effort to Increase Production to Expand Market Share

“…A good business model can create more comfortable working conditions so that everyone will work according to their respective expertise more effectively (Abidin et al, 2021). This will also motivate business users to implement planned processes (Budiman & Akhlis, 2021). In addition to implementing a business model, it is also necessary to apply a strategic management model.…”