In recent years, with the development and progress of society, science and technology have more and more developed, so there are more and more kinds of electronic products. Along with this situation, the age of electronic product users is gradually becoming children, and children's interest is completely attracted by electronic products, so they can't extricate themselves. Based on the research on the innovative design of children's toys under the influence of electronic products, this paper adopts the methods of social investigation, browsing and referring to relevant literature, and designing and applying. The results show that in order to shift children's attention from electronic products to the real world, the designed toys must grasp children's interests and combine with modern technology to give toys corresponding attraction. If the design field wants to innovate toy design, it must keep up with the development of The Times. At the same time, when toys have a certain feedback mechanism, they will have a stronger appeal to children.