Quality assessment of chrysanthemum indicum flower by simultaneous quantification of six major ingredients using a single reference standard combined with HPLC fingerprint analysis, Asian Journal of Pharmaceutical Sciences (2015), http://dx.doi.org/ABSTRACT Chrysanthemum Indicum Flower is usually consumed as functional food. This paper described an improved total quality assessment method for Chrysanthemum Indicum Flower by simultaneous quantitation using a single standard to determine multi-components method combined with high performance liquid chromatography fingerprint analysis. Six main components of Chrysanthemum Indicum Flower including two flavonoids and four phenolic acids were simultaneously quantified using linarin as the internal reference standard. The method was fully validated with respect to linearity, precision, accuracy, robustness and stability. The validated method was successfully applied to the analysis of thirty three batches of Chrysanthemum Indicum Flower samples. Under the same chromatographic conditions, fingerprint analysis in combination with Similarity analysis and principal component analysis was performed to identify the samples from different regions. In general, an effective assessment using a single standard to determinate multi-components method combined with fingerprint analysis make the reliable qualitation and quantitation analysis of Chrysanthemum Indicum Flower available.