Children's perceptions of advertisements for cigarettes

A review of the effect of cigarette advertising

“…Another study found that smokers were more likely than nonsmokers to believe that cigarette ads made smoking more appealing (Arnett & Terhanian, 1998). Furthermore, studies have found that the likelihood that an adolescent will begin smoking is positively correlated with his or her recognition of cigarette ads (Aitken & Eadie, 1990;Aitken, Eadie, Hastings, & Haywood, 1991;Aitken, Leather, & O'Hagan, 1985;Fischer, 1989), favorable opinions of cigarette ads (Aitken et al, 1985(Aitken et al, , 1991Aitken & Eadie, 1990;O'Connell et al, 1981), and, unsurprisingly, with his or her cigarette brand preference (Goldstein, Fisher, Richards, & Creten, 1986). This research has been interpreted by some scholars (e.g., Aitken & Eadie, 1990;Arnett & Terhanian, 1998;Potts et al, 1986) as evidence that advertising causes smoking continuation.…”

Views of children and parents on limiting unhealthy food, drink and alcohol sponsorship of elite and children's sports

“…Furthermore, in one small study with 103 children attending Australian sports clubs, children had a high recall of food and beverage sponsors of their clubs (14) . The effects of this marketing on children are also likely to be more pronounced than for adults given that children are more likely to be unaware of its commercial and persuasive purpose (15) . The present paper reports on a survey aimed to determine parents' and children's awareness of, and attitudes towards, food, beverage and alcohol sponsorship of elite and children's sports, and the acceptability of regulatory mechanisms to limit this sponsorship.…”

Counteracting tobacco motor sports sponsorship as a promotional tool: is the tobacco settlement enough?

“…The results of this study are particularly alarming in light of the effect tobacco motor sports sponsorship has on youth smoking attitudes and behaviors [35][36][37][38][39][40][41][42][43] and the growing popularity of car racing among youths. 8,47,48 According to the Washington Post, "NASCAR is targeting young customers with everything from amusement parks to NASCAR Barbie, grooming its next generation of fans even as TV ratings and race-day attendance soar."…”

“…[35][36][37][38][39][40][41][42][43] This research has found that cigarette sports sponsorship has profound effects on brand awareness, 35,36,[39][40][41] perceived connections between brands and sport, [35][36][37][38]40,42 associations between A B S T R A C T cigarette brands and excitement, 35 attitudes about smoking, 39,42,43 and smoking behavior. 41,42 Given the widespread television advertising exposure achieved by tobacco companies through sponsorship of motor sports, and given the evidence for an effect of this sponsorship on youth smoking attitudes and behavior, addressing tobacco motor sports sponsorship should be an important public health strategy.…”